Fiksu Integrates with Facebook to Deliver Mobile Ad Optimization

Last week, Facebook crossed a significant threshold, announcing for the first time, it has now more mobile users than desktop users: 680 million daily mobile active users, to be precise. For app marketers, Facebook presents a massive opportunity, but reaching out to and acquiring volumes of loyal users has always been an expensive and complex challenge and one that Facebook itself has wrestled with.

Today this changes.

Today we are thrilled to announce the integration of the Fiksu Mobile App Marketing Platform with Facebook to support optimization for Facebook mobile app installs. With this integration, Fiksu becomes one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience that Facebook delivers.

Through this integration, mobile app marketers can now make precise media buys that tap into Facebook’s massive audience, providing an extremely efficient new channel to acquire large volumes of new, dependable loyal users. What’s more, they get to blend their social media and mobile app user acquisition programs into one cohesive program, a longtime desire for many app marketers.

You can read more about today’s announcement in our press release here and also on the pages of TechCrunch, TheNextWeb, AppNewser, Mobile Marketing Watch, Mobile Marketing Magazine and AllFacebook.

If you’re a mobile app marketer looking to understand the changing landscape for app promotion across social media platforms, we’ll be hosting a webinar Thursday, March 14, at noon ET: “How to most effectively use social media to generate mobile app installs and loyal users.” Be sure to join us for this interesting and informative discussion.

Latest from the Twittersphere