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Posted by: Viki ZabalaMay 9, 2012
First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even set aside a $4,080,000 to entice developers to participate. Read on for more…
CNET is reporting on first quarter numbers released by NPD Group indicating Android has reclaimed the lead in the smartphone battle, holding almost two-thirds of the U.S. market. Coupled with Apple’s 29 percent share, the duo now holds 90 percent of all smartphone sales in the U.S.
According to a recent survey released by Nielsen, 50.4 percent of U.S. mobile consumers now own a smartphone. TechCrunch is highlighting the survey results which also show that 0.8 percent more females own smartphones than men, and more than two-thirds of smartphone owners are between the ages of 25 and 34. TechCrunch’s Ingrid Lunden has full details on the new study here.
If you think you can build a popular app for Android tablets, Samsung is calling on you to participate in its Smart App Challenge 2012. The Verge reports Samsung is promising monetary awards ranging from $200,000 to $30,000 and “mega marketing support” in hopes that the app challenge will increase the number of quality apps made available on the company’s Galaxy Tab and Note products.
And finally, the biggest question smartphone buyers have been asking for nearly five years is “Should I buy an Android or iPhone?” With the addition of another appealing option, Microsoft’s Windows Phone OS, the question is becoming even more difficult, Huffington Post reports. Reporter Jason Gilbert examines each of the three options – breaking down the strengths and weaknesses of each OS. He writes that which option you choose should depend largely on how you plan to use your phone.
Posted by: Viki ZabalaFebruary 10, 2012
It’s no surprise that mobile apps have played a role in U.S. job creation and economic growth over the past few years – consumers everywhere have an insatiable appetite for buying the newest smartphones and downloading the hottest new apps. Now, new industry research reveals just how large the mobile app industry has become here in America. We’ll explore this, along with some important new updates from the Mobile Marketing Association and the latest round of Apple rumors, in this week’s Fiksu Feed.
The Next Web’s Jon Russell reports that the mobile app industry has created nearly half a million jobs in America. A recently released study commissioned by TechNet shows that in the last five years alone, more than 466,000 new jobs have been created across the U.S. mobile app industry. The data shows that California is the leading state for app-related jobs, while New York is listed as the top metro area – however jobs are well spread across the entire country. Russell writes, “The [mobile app] industry is also bringing economic benefits and the report concludes that last year, it produced $20 billion in revenue, with Apple’s App Store alone registered as having 124,475 active publishers adding content to it.”
On Thursday, the Mobile Marketing Association released an updated version of its Universal Mobile Ad Package, making it easier for companies to create, buy and sell mobile ads for smartphones and tablets. FierceMobileContent’s Sue Marek reports that ad networks and publishers will have until the end of April to become compliant with these new guidelines, which were developed with heavy industry and public input. To view the full guidelines, check out MMA Universal Mobile Ad Package (registration is required).
A new surge of Apple rumors has the industry buzzing. CNET’s Lance Whitney reports that Apple’s iOS 5.1 update may come as soon as March 9. Mashable’s Peter Pachal writes that the iPhone 5 may be gearing up for production this summer – sporting a four-inch or larger screen. And finally, John Paczkowski of All Things D writes that Apple will launch its next iPad in March during a special event in San Francisco. Though speculation abounds, take these rumors with a grain of salt, warns CNET’s Whitney. Given Apple’s super-secretive nature, only time will tell if these latest predictions are fact or fiction.
Posted by: Viki ZabalaFebruary 3, 2012
"The mobile app ecosystem is growing so quickly – exponentially, even – that sometimes it’s hard to see the larger trends occurring in the space,” wrote Sarah Perez of TechCrunch this week. In today’s Fiksu Feed, we’ll explore several app store developments, analyzed over a period of time to help unlock larger industry trends.
TechCrunch’s Perez examined app category growth from May through December 2011 on both iOS and Android to glean new insights around major ecosystem trends. Interestingly, the data reveals that games decreased in popularity on Android during this period, while entertainment apps – like Netflix, Talking Tom, Crackle and Flixster – are on the rise. In the Apple App Store, music and fitness apps are increasing in popularity while utility apps have declined. For further details, check out the full story here.
USA Today’s Roger Yu reported on an interesting new study from Pew Research Center that reveals that consumers’ love for apps can be fleeting. He equates downloading the latest trendy app – which might be recommended by a friend, family member, and a blog post or news story – to an impulsive shopping trip. Pew’s data shows that 68 percent of smartphone owners open only five apps – or less – per week. But Yu quickly points out that the apps with real “staying power, really do stick.”
It’s true that attracting loyal users – those that use an app repeatedly, register or make an in-app purchase – is an ongoing challenge for app marketers. But as Pew’s newly released study underscores, these valuable, loyal users are truly the key to building a sustainable mobile app business. Here at Fiksu, we’ve analyzed more than 11 billion mobile app actions and more than 200 million downloads to help quantify the cost of acquiring loyal users, while painting a big picture landscape of the trends impacting mobile marketers today. Our newly released December Indexes show that mobile app marketing continues to be a challenge – in fact, competition around daily download volumes reached an all-time high in December, along with mobile app marketing costs. But app promotion challenges don’t have to consume your entire life – or budget. We’ve developed a free eBook, based on numerous discussions with mobile app marketers, to help you navigate the challenging mobile ecosystem, avoid common pitfalls and effectively grow your mobile app business. We invite you to check it out!
Posted by: Viki ZabalaDecember 22, 2011
Shelly Freierman of The New York Times recently wrote that “the pace of new app development dwarfs the release of other kinds of media.” With one million mobile apps available to consumers today – and counting at an extremely fast pace – it is certainly an exciting time for mobile app developers and marketers.
Recent headlines focused on Android hitting the 10 billion download mark. ZDNet’s Adrian Kingsley-Hughes reports that in total, Apple now offers more than 500,000 apps in its iOS App Store, the company has seen more than 18 billion iOS apps downloaded to-date and consumers are downloading more than one billion iOS apps per month on average. “In just three years the App Store changed how people get mobile apps,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
App developers looking to introduce new or updated apps to the Apple App Store and capture their share of this year’s holiday spend scrambled to get their apps through Apple’s review process before today, December 22. Jenna Wortham of The New York Times reports that for the remainder of the year, Apple will be closed and will not accept app submissions during this time. Wortham writes, “It is hard to begrudge Apple for wanting to give its employees a break. But the App Store freeze at Christmas, and the crunch time leading up to it, underscore Apple’s power in the world of mobile apps and the lengths developers are willing to go to meet its demands.”
But even as the company enjoys a long holiday break, Apple continues to make waves. AppleInsider’s Neil Hughes reports that Best Buy officials have singled out the iPhone 4S and iPad 2 as two of the strongest selling products this holiday season.
2011 was certainly a momentous year for Apple – one of tremendous loss but also of great momentum – from the introduction of the Verizon iPhone to the wildly successful launch of the iPhone 4S to the unveiling of the amazing Siri. Chris Maxcer of MacNewsWorld captures some of the company’s most significant moments of 2011 in this piece.
Appolicious editor Brad Spirrison posted a TechCrunch round-up of his favorite iOS applications that were either introduced or significantly updated during 2011. Though there were hundreds of titles worthy of mention, he writes that his selection was based on the production value of an app more than its popularity on the top seller charts. And of course, he’s quick to point out that this list is subjective – everyone is entitled to their own favorites!
Posted by: Viki ZabalaDecember 9, 2011
It was a huge week for Android. In this week's Fiksu Feed, we'll explore Google's latest milestone, as well as the creative way consumers are helping to celebrate.
On Tuesday, Google announced that its app marketplace for Android had officially hit 10 billion total downloads. TechCrunch reports that Google's marketplace is growing at lightning speed, with the company currently seeing more than 1 billion app downloads every 30 days. A major contributor for this growth, Google notes, is the 550,000+ new Android devices activated each day around the world. And though Apple continues to lead the pack when it comes to cumulative downloads – TechCrunch’s Jason Kinkaid estimates that Apple's App Store has 20 billion to-date – the rivals are competing neck-and-neck when it comes to new downloads per month, with both companies now claiming to see one billion monthly downloads.
Google this week also introduced a new app giveaway promotion to Android users, which created quite a buzz among consumers. As part of its "10 Billion" celebration, Google is offering 10 apps for just 10 cents each. According to the New York Times, "these aren't tired old apps that developers would have soon tossed into the remainder bin anyway. They're all rated at least four stars out of five, with thousands of user ratings behind them." The giveaway is only expected to last for two weeks, so Android users, if you haven’t scooped up your discounted apps already, make sure to do it soon.
Despite the huge recent surge in Android downloads, and the Android operating system topping the charts with 46.3 percent of all U.S. smartphone users, MediaPost's Steve Smith reports that the majority of app developers still favor Apple iOS. According to newly published research from research firm Strategy Analytics, 51 percent of surveyed app developers indicated that they plan to write for the iOS platform – for iPhone, iPad, iPod Touch – in 2012, far out-pacing other operating systems.
And speaking of Apple fever, Apple will officially open the doors of its brand new flagship store in New York City's historic Grand Central Terminal today. FoxNews.com took a peek inside the impressive new location before it opened to the public. The 23,000-square-foot store is one of Apple's largest, and is expected to draw in the crowds this holiday season – with more than 750,000 people passing through Grand Central each day and over 1,000,000 people during the holidays.
Posted by: Viki ZabalaNovember 4, 2011
Smartphone ownership – and mobile app usage – in the United States continues to soar, but a new survey from Nielsen shows that smartphone adoption is happening among young adults much faster than other age groups. We’ll explore these findings, along with the latest Apple rumors, a look back at Android’s humble beginnings and new data on international mobile app usage, in this week’s Fiksu Feed.
Nielsen’s new third quarter study indicates that 62 percent of U.S. mobile users between the ages of 25 and 34 own smartphones, compared to just 43 percent of all U.S. mobile phone users. In an interview with New York Times, Don Kellogg, director of telecom research and insights at Nielsen, said, “This is a wake-up call for potential advertisers waiting for a tipping point for mobile media or for smartphones to reach the majority. We’re already there with certain segments.”
The same Nielsen study shows that Android remains at the forefront of all mobile operating systems – holding strong with 43 percent of the market. Jessica Dolcourt of CNET takes a look back at the Android era – from the days of G1 to the newly released Android 4.0, better known as Ice Cream sandwich. She remarks, “I'm amazed at how far Google has come since the early days, when it was trying to convince the world that phones with the friendly green extraterrestrial could make applesauce of the revolutionary iPhone.”
Though Android continues to lead the smartphone market, you can bet that Apple isn’t sitting idly by. Forbes reported that the company is rumored to “completely overhaul” its products next year – with enhancements to its iPads, iPhones, iMacs and MacBook Airs. DigiTimes broke the news early Thursday, citing “sources in the upstream supply chain.”
The Next Web reported on new data from Flurry Analytics showing “astronomical” growth of mobile apps in China. The study tracked instances of use across 120,000 apps from January to October 2011, singling out the top 10 countries where app use has skyrocketed this year. While most of these countries showed jumps in usage between 300 and 500 percent, China took the lead with a mind-boggling 870 percent increase. Flurry attributes this “hyper-growth” to falling prices for older iPhone models and the surge in available Android devices.
TechCrunch published a great infographic from mobile ad exchange Mobclix, illustrating exactly what happens across the mobile space every 60 seconds. Author Chris Valazco quips, “In case you were curious, in the time it took me to write out my first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.”
Last but certainly not least, Angry Birds has reached the 500 million mark, making the insanely popular app the most downloaded game of all-time. Developer Rovio announced this major milestone on Wednesday at an event held in Finland. Wall Street Journal has more.
Posted by: Viki ZabalaOctober 27, 2011
Android continued to grab headlines this week with new industry data highlighting the platform’s growing popularity and market dominance. We’ll check this out, along with some other interesting new mobile studies, in today’s Fiksu Feed.
Posted by: Viki ZabalaOctober 21, 2011
After hitting stores last Friday, it took just three days for consumers to snatch up 4 million iPhone 4S devices – an all-time mobile industry record. At the beginning of the week, Apple announced that 25 million people were already using its new operating system, iOS 5, and that more than 20 million had signed up for its iCloud service. We’ll check out Apple’s audacious predictions for the upcoming holiday season, seven Android must-reads and also find out what all the Siri and Ice Cream Sandwich fuss is about in this week’s Fiksu Feed.
On Tuesday, Apple announced its Q4 2011 earnings. Though the company had its second best quarter ever, tongues were wagging as it fell short of the Street’s lofty expectations for the first time in a long time. Nevertheless, it’s onward and upward for Apple. The company is projecting to make $37 billion in revenue next (holiday) quarter – a whopping $10 billion more than last year. Additionally, MG Siegler of TechCrunch reports that "Apple is so confident that next quarter is going to be a blow-out quarter that Apple CEO Tim Cook and CFO Peter Oppenheimer went out of their way to predict that Apple would see record iPhone and iPad sales next quarter. That’s something Apple never does." So despite some negative press this week, Apple seems more confident than ever.
In other Apple news, the company’s latest game-changer, Siri, the voice-controlled virtual assistant, continues to make headlines. There’s no shortage of reporters singing its praises, while many others are quick to gripe about their experiences. Louis Bedigian shares his thoughts in this Forbes piece – Is Siri Seriously Awesome or Seriously Flawed?
Sharing center stage with Apple this week is Android. AdWeek’s Kim Mae Heussner reports that "While Apple’s iPhone and iOS ecosystem are still a hit among consumers, developers and advertisers, Android’s fortune is slowly changing." The publication surveyed a number of analysts, industry insiders and developers to compile seven things you need to know right now about Android, the platform that may just give Apple a run for its money.
Ryan Kim of GigaOM reports that being at the top of the smartphone market hasn’t satisfied Google execs. The customer experience team behind Android wants to move beyond record sales to inspire user emotions like "wonder" and "awe." In other words, it wants Android users to love their phones as much as iPhone users do.
Android’s efforts to become more usable and lovable were illustrated in the unveiling of its long-anticipated 4.0 mobile operating system, Ice Cream Sandwich. According to Jason Ankeny of FierceMobileContent, the new OS promises a more sophisticated and unified user experience across smartphones and tablets – reducing the platform’s rampant fragmentation issues. Full details can be found here.
Fun Friday fact: did you know that cell phone technology has been around since 1973? Geek.com covered Wilson Electronics’ visual depiction of the cell phone’s evolution – from a "literal brick to the svelte smartphones we have today" – that filled our team with nostalgia and prompted a few chuckles. Check out the infographic – along with some fun mobile trivia – here.
Posted by: Viki ZabalaOctober 14, 2011
This week in mobile news, Apple’s new iPhone 4S delighted early adopters, while its iOS 5 received a mixed bag of reviews following the much-anticipated Wednesday launch. Meanwhile, Blackberry users across five continents fumed as a massive outage cut off access to email and Web services for several days. We’ll explore these stories, as well as interesting new industry data predicting Android’s ascendancy, in this week’s Fiksu Feed.
It’s been a tough week for Blackberry. The highly publicized, multi-day Blackberry outage frustrated millions of smartphone users around the globe and put more pressure on Research In Motion for sweeping changes. On Thursday, the company announced that it had resolved its technical issues, but that it would likely take a while for service to return to normal. New York Times has more here.
In other news, Apple’s brand new operating system, iOS 5, made a huge splash this week. It’s virtually impossible to open a newspaper, surf the Web or jump on your favorite social networking channel without getting caught up in conversations about its 200+ new features. Jason Gilbert of Huffington Post calls it a "must-have" in this in-depth feature. However, as is often the case with new operating systems, many consumers reported frustratingly long download times and bugs as they installed iOS 5. David Martin of Cult of Mac offers trouble-shooting tips for iPhone, iPad and iPod Touch users here.
Tech reporters across the industry are buzzing with glowing reviews of Apple’s latest device, iPhone 4S. In his review round-up citing GigaOM and AllThingsD among others, Appolicious’ Phil Hornshaw notes that “most of the reviews acknowledge that the phone isn’t too vastly different from the current version of the iPhone, although it is pretty well improved. If you’re due for an upgrade or new to the iPhone (or you just can’t wait), it sounds like you won’t be disappointed.”
Despite the seemingly ubiquitous obsession with all things Apple, the company’s days as the undisputed “king of apps” may be numbered, reports TIME’s Graeme McMillan. Research from Xyologic indicates that Apple’s monthly app download rate currently surpasses Android by two times. However, the company predicts that Android’s app downloads will overtake Apple’s by June 2012. This is due in part to Android’s ever-increasing popularity in overseas markets, coupled with the growing number of apps available in the Android Market.
The two horse race is clearly on and it’s apparent that mobile app marketers need to take a closer look at the opportunity that an Android app presents. In fact, Fiksu released new data earlier this week revealing that, on average, Android app users are two times more loyal than iOS app users. If you haven’t already, we encourage you to check out our blog post here. And read what MediaPost’s Steve Smith and ReadWriteWeb’s Dan Rowinski had to say about our findings.
Another week, another prediction about the ever-increasing appetite for mobile apps. Sarah Perez of TechCrunch reported on new research from analyst firm Berg Insight, revealing that mobile app downloads will reach 98 billion by 2015. Additionally, app store revenue is also expected to reach $11.8 billion by 2015. See here for additional study findings.
Posted by: Viki ZabalaSeptember 22, 2011
It’s on: the countdown to the iPhone 5. We’ll cover this, an important industry milestone for the Android platform, plus a number of interesting new mobile app studies in this week’s Fiksu Feed.
John Paczkowski of All Things D broke the news that Apple is expected to unveil the iPhone 5 during a huge media event on Tuesday, October 4. Of course, the publication notes, Apple could change its plans at any time, but sources have confirmed that the date has been set and that new devices will be available for purchase within just a few weeks of the announcement by Apple’s new CEO Tim Crook.
Washington Post reports that while the iPhone 5 announcement date appears to be set, there are two competing rumors swirling around the industry: the first being that Apple is launching a fairly similar version of the iPhone 4, while the other says that Apple will announce two separate phones – the re-vamped iPhone 4 and a completely new iPhone 5 model. The good news – all mysteries will be revealed shortly.
After taking a backseat to iOS for some time, Android is now having a “Cinderella moment,” according to Fast Company’s Sean Captain. Mobile developers and marketers alike are realizing that Android is as important – if not more so – than iOS. Captain cites a September 2011 Nielsen study, which showed that 34 percent of all smartphones in the U.S. now run on Android. And beyond market share, Captain argues that “tech teams and business owners find the whole process of making and releasing an Android app easier and quicker—from coding to launching and making money.”
An interesting study by Appsfire’s AppGenome project revealed that the mobile industry has hit an impressive milestone. InformationWeek reports that developers have coded one million mobile apps for iOS and Android platforms combined. AppGenome statistics indicate that app development was almost evenly divided between both platforms, with 52 percent of apps developed for the iPhone and 48 percent for Android smartphones.
For the hundreds of thousands of mobile developers and marketers looking to grow their mobile businesses via apps for iOS devices, GigaOM’s Darrell Etherington reports that in-app purchases are the new key to success. According to a Distimo study, in-app purchases account for 72 percent of revenue among Apple app store titles, exploding from the 28 percent recorded in 2010. Additionally, research shows that the freemium model is growing rapidly, with free app downloads increasing by 34 percent since last year.
Peter Kafka of All Things D reports that while the iPad is one of the hottest-selling gadgets around today, consumers prefer to use their iPads for fun – not for work. Citigroup revealed this, among other telling statistics around tablet adoption, in a new survey published this week. For example, while all tablet users interact with apps, iPad owners are much more likely to pay for them. Check out more stats on this survey here.