When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads.

In case you spent the last few weeks eagerly anticipating the return of Flappy Birds, here are the top four Fiksu news stories you might have missed:

It’s been a busy week for our Chief Strategy Officer Craig Palli: with all the recent news around the changing mobile advertising landscape, his expertise has been in high demand. Last Thursday, Craig spoke with Mike Shields of the Wall Street Journal’s CMO Today about the importance of app install ads, on the heels of Facebook’s earnings announcement.

As marketers, we're often looking for some attention-getting device to get people to notice our message. 

Sometimes you have a great story, but there's no one individual, dramatic point to make. Thus, there's a temptation to resort to headlines like "long lost secrets of app marketing" and that sort of thing.  We've all seen these kind of headlines, and we've all probably clicked on a few of them.

StoryTree’s SimplePrints app provides a fast and easy way to turn your photos into a printed photo book. And Fiksu provides a fast and easy way to scale a business with Facebook – so it only made sense that we were able to work with StoryTree to help grow their business by over 70% in just five months. Here's the new case study.

A picture-perfect match

The August Index was one for the record books, with the Cost per Loyal User index hitting an all-time high of $1.90 – a six percent, or ten cent, increase from July’s $1.80. Driving this increase were two main factors:

Last week, Fiksu attended the HasOffers client and partner Postback conference in Seattle. It was the first-of-its-kind event from HasOffers and provided a great opportunity to learn about the rapid changes that are taking place in the mobile app ecosystem and connect with other industry experts.  

“Come on in, the water’s fine…”

As Facebook continues to rock the news world, our June Index data is also feeling the love from the social networking giant.

Brands are beginning to catch on to the power of Facebook’s mobile app installs ads to drive large volumes of quality users at incredibly low CPIs. The impact of this growing demand was most vividly evident in the 13 percent increase we witnessed in our Cost per Loyal User Index this month, up $.17 to $1.55.

What does this mean moving forward?

Recently at Fiksu we've been seeing some exciting developments from Facebook's mobile app install ads. The combination of huge scale, extremely competitive CPIs, and flexible audience selection tools that the unit provides has proven effective again and again, and our clients are reaping the benefits.

Facebook recently announced that it is streamlining its mobile app install ad unit, allowing advertisers to more quickly and conveniently create mobile app ads with just a few clicks.  Advertisers can now create a mobile app install ad by simply writing their copy and providing their app's URL to the App Store or Google Play.  This new process makes it easier for developers to get their ad up and running by eliminating the step of first having to register their app with Facebook.  

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