The Countdown to Christmas Begins

  • Mobile app downloads are set to reach 45 billion by the end of 2012, with much more ahead for 2013.
  • With just 8 days left before Christmas, competition is heating up and app developers are wishing for the gift of app downloads.
  • Apple’s iPhone and iPad devices are still the crowd favorite for app developers, but they’re looking to build across both iOS and Android devices.

While mobile app downloads are on pace to ring in at the 45 billion mark for 2012, there’s more in store for 2013. In a recent predictions report from Gartner, mobile apps are set to “become a replacement for how you [consumers] interface with companies,” says Gartner analyst Brian Blau in eWEEK. Looking ahead to 2016, app downloads are expected to rise to 305 billion and reach $74 billion in revenue, becoming the No. 1 way to engage with brands.

App developers love Christmas morning almost as much as children, because thousands upon thousands of wrapped tablets and smartphones sit beneath the tree, waiting to be filled with exciting new apps. Tim Peterson of Adweek speaks with a number of app developers preparing for this holiday rush. “My understanding is that December is the largest month in the [Apple] App Store for traffic,” said Daniel Raffel, founder and CEO of how-to app Snapguide. For app developers looking for ways to effectively market their apps this holiday season and score many downloads on Christmas and in the days and weeks that follow, check out our latest infographic for some helpful tips. 

The iPhone and iPad still sit at the top of the charts of app developers’ favorite platforms, capturing 89 and 86 percent of interest, respectively. This is according to a new Q4 2012 study of nearly 2,800 developers by Appcelerator and IDC. While these stats remain comparable to a similar Q3 study, the major takeaway is that there’s growing interest (up 18 percent) in developing apps across other operating systems. TechCrunch has more about the latest findings. 

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