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Posted by: Viki ZabalaJanuary 28, 2013
- Apple reported record revenue numbers this week, along with record iPhone and iPad sales.
- As if the App Store isn’t packed enough, 2013 will bring an estimated 435,000 new apps to iOS users – further aggravating discovery challenges for app marketers.
- Across iOS, Android, and RIM, Facebook is the No. 1 app in the U.S., with nearly 86 million unique visitors per month.
- Experts believe 2013 could be a year of explosive tablet growth, as global tablet shipments are expected to reach 145 million. What does this growth mean for mobile marketers?
This week, Apple reported its first quarter earnings, revealing the company sold a record 47.8 million iPhones, 22.9 million iPads, 4.1 million Macs and 12.7 million iPods. In total, some 75 million iOS devices were sold during the quarter. “We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.” AllThingsD has more here.
A recent year-end adeven report forecasts that the Apple App Store will boost its inventory this year. More than 435,000 new apps are expected to launch in the already jam-packed App Store, creating more user acquisition headaches for app developers and marketers. “Growth in terms of App Store size will continue to increase steadily as it has during the past few years, but it also points to a steady climb in the number of apps that fall into its ‘zombie’ category, which accounted for 60 percent of apps in June, but climbed to 64 percent in its most recent tally,” reports Darrell Etherington in TechCrunch. Zombie apps are those that aren't ranked and so have very little chance of being discovered by users.
While the competition is fierce, Facebook sits atop the crowd as the most popular app brand in the U.S., according to comScore. In 2012, the Facebook app enjoyed 85.5 million monthly unique users across iOS, Android and RIM platforms. Of note, Facebook not only has the largest number of users, but also the highest level of engagement. And while Facebook sits at number one, Google apps (including maps, search, and YouTube) occupy slots 2 through 6. Seth Fiegerman of Mashable has more.
New research from ABI Research suggests that 2013 could see dramatic growth in tablet sales. A projected 145 million tablet shipments are set to hit the shelves across the globe this year, meeting the demands of tablet-crazed consumers, reports Mobile Entertainment’s Daniel Gumble. This boost also produces a huge opportunity for marketers. “The concept of mobile advertising started with smartphones but tablets are changing everything, rapidly establishing themselves as universal media players (TV programs, movies, radio, news, magazines) in a way never achieved through ‘personal’ computers,” said Magna EVP and Director of Global Forecasting Vincent Letang to MediaPost.
Posted by: Viki ZabalaDecember 19, 2012
- Industry estimates from eMarketer indicate that total mobile ad spend in the U.S. will end 2012 better than expected – at 180 percent total growth from 2011.
- A recent comScore report revealed that smartphone penetration has reached 55 percent amongst Europe’s five largest markets collectively, with device manufacturers competing in a close race.
- New statistics showed increased optimism about the future of mobile in commerce and advertising, which have both demonstrated rapid growth.
Advertisers can “be of good cheer” this holiday season: growth estimates of ad spend have increased from $2.61 billion to $4.06 billion, equivalent to 180 percent growth year over year. Statistics from eMarketer included display, search, and message-based advertising across devices, wrote Steve Smith of MediaPost. A large chunk of the boom was attributed to the strong performance of native ad formats from Facebook and Twitter, but Google continued leading mobile advertising. For 2013, eMarketer predicts that the industry would see a 77 percent growth and total mobile ad spend will hit $7.9 billion.
Smartphone penetration in the five leading European markets has hit 55 percent collectively, according to a recent comScore report. The study found that 47 percent of users in these leading markets on Google’s Android operating system, and that Spain had the highest smartphone penetration rate, at 63 percent of mobile phone users. In the U.K., Apple is the leading device manufacturer, but is losing in wider Europe, as Samsung has stolen the No. 1 spot. These numbers are bound to shift in the coming weeks, as the holiday shopping season was not represented in these figures, reports Ingrid Lunden of TechCrunch.
In the U.S. market, comScore reported a 13 percent increase in retail ecommerce spending, after analyzing data from the past six weeks of the holiday season. Mobile commerce and advertising both grew more rapidly than expected because of the seamless experience that mobile provides to consumers across advertising mediums and purchase channels, according to eMarketer. “The peak spending period may now be in our rear-view-mirror – but the online holiday shopping season is not over yet,” said comScore chairman Gian Fulgoni in a MobileMarketingWatch piece.
Posted by: Viki ZabalaAugust 9, 2012
As anticipation builds for the reported September release of the iPhone 5 and iOS 6, conjectures about which features will and will not be on the device are surfacing along with high expectations for device sales. In other news, a new study reveals some interesting gender-related trends when it comes to the hottest tablets on the market. And the latest reports from London show that mobile apps are providing golden opportunities for Olympic coaches to review their star athletes’ performances.
Nearly one week after initial speculation about the iPhone 5’s Sept. 12 introduction, rumors continued swirling about the potential feature set of Apple’s newest smartphone. According to The Washington Post, the iPhone 5 will not have a pre-installed YouTube app (though users can still watch YouTube via the Web browser). Additionally, Apple has already introduced its own maps app for iOS 6, replacing Google Maps. There are even reports that Apple may recede from Google services and change its default search engine to Bing. “Microsoft needs Apple to make Bing relevant. Apple needs Microsoft in order to stop paying Google billions,” TechCrunch’s MG Siegler wrote. “This is so obvious. I think we may see a Google-free iPhone sooner, rather than later.”
The new iPhone is expected to sell about 170 million of the 200 million iPhones sold during the next year, according to Asymco analyst Horace Dediu. In a CNET piece, Dediu made his annual market analysis, forecasting that the iPhone 5 will seize about 85 percent of sales. He calculated his predictions based on Apple’s chief marketer Phil Schiller’s recent comment that “each new generation sold approximately is equal to all previous generations combined.” Interestingly, the iPhone 4 beat all three of its ancestors, and the 4S is on the path to exceed sales of the first four models.
Meanwhile, the U.S. tablet market continues to grow, with a predicted 47 percent penetration by 2013. According to TechCrunch, comScore has released new statistics about Kindle Fire and iPad users. In a survey of 6,000 tablet owners, researchers found the Kindle Fire has more female than male users (56.6 percent), while the iPad has more male users (52.9 percent). Android tablets were mostly split even between genders. The survey also found that the iPad has the highest satisfaction rating of all tablets.
And with all eyes on London as the Summer Olympics continues, even the coaches have caught app fever – but not to navigate the city or track official medal counts (though there are apps for that too!). According to Reuters, gymnastics, diving and swimming coaches are using mobile apps to analyze form, execution and timing to improve athletes’ performances. By reviewing their athletes’ routines via apps, they’re able to see errors and correct techniques that could have robbed them from a spot on the medal podium.