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Posted by: Jeremy SaccoDecember 26, 2013
The busiest single period of the app marketing year is going on right now -- and yesterday, on Christmas, all eyes were on the iTunes App Store. Fiksu was carefully monitoring the App Store, watching for the "freeze" -- the period where ranks in the all-important Top Charts stop moving. In recent years, the freeze has been getting shorter and shorter. This year, for the first time, there was no real freeze at all.
As we discussed in a recent article on VentureBeat, a change to how the App Store updates made a potential freeze largely irrelevant anyway: because ranks only update every three hours, there's no longer a usable window for app marketers to try to get "free" rank. This was the first Christmas with that update schedule in place, and in our investigation, it seemed like Apple was generally able to keep up with the crush of downloads and refresh the ranks roughly every three hours throughout the day. And there certainly were plenty of new iDevices being opened yesterday -- our iPhone and iPad usage tracker shows a sharp jump in usage of the newest devices:
Despite not seeing a total freeze, we did see some interesting behavior:
- There were some stretches of time Christmas Eve where movement up and down the ranks was quite limited. This could simply be due to significant competitive pressure, as app marketers ramped up their advertising spend to prepare for the Christmas rush.
- Some users noted that when ranks did update, it was difficult to get the ranks to refresh in iTunes, even by quitting iTunes and restarting.
The high-stakes holiday season continues for the next week or so, as people with new devices continue to load them up with apps. In fact, many apps get more downloads in December than they do in any quarter the rest of the year. App marketers across Apple and Android platforms have their work cut out for them to capture their share of those new users. We'll continue keeping an eye on the app marketing ecosystems and report any additional updates as needed.
Posted by: Viki ZabalaDecember 17, 2012
- Mobile app downloads are set to reach 45 billion by the end of 2012, with much more ahead for 2013.
- With just 8 days left before Christmas, competition is heating up and app developers are wishing for the gift of app downloads.
- Apple’s iPhone and iPad devices are still the crowd favorite for app developers, but they’re looking to build across both iOS and Android devices.
While mobile app downloads are on pace to ring in at the 45 billion mark for 2012, there’s more in store for 2013. In a recent predictions report from Gartner, mobile apps are set to “become a replacement for how you [consumers] interface with companies,” says Gartner analyst Brian Blau in eWEEK. Looking ahead to 2016, app downloads are expected to rise to 305 billion and reach $74 billion in revenue, becoming the No. 1 way to engage with brands.
App developers love Christmas morning almost as much as children, because thousands upon thousands of wrapped tablets and smartphones sit beneath the tree, waiting to be filled with exciting new apps. Tim Peterson of Adweek speaks with a number of app developers preparing for this holiday rush. “My understanding is that December is the largest month in the [Apple] App Store for traffic,” said Daniel Raffel, founder and CEO of how-to app Snapguide. For app developers looking for ways to effectively market their apps this holiday season and score many downloads on Christmas and in the days and weeks that follow, check out our latest infographic for some helpful tips.
The iPhone and iPad still sit at the top of the charts of app developers’ favorite platforms, capturing 89 and 86 percent of interest, respectively. This is according to a new Q4 2012 study of nearly 2,800 developers by Appcelerator and IDC. While these stats remain comparable to a similar Q3 study, the major takeaway is that there’s growing interest (up 18 percent) in developing apps across other operating systems. TechCrunch has more about the latest findings.