With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master.  To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players.

  • The Apple App Store hits a new record – 40 billion downloads!
  • Recent reports indicate that Apple’s iOS tops 50 percent of U.S. smartphone sales, up nearly 36 percent from last year, achieving the highest percentage of sales in the American market to date.
  • Expect to see many more tablets in the workplace this year as the BYOD (bring your own device) trend adds more personal tabets to the business environment and companies seek to purchase these devices over computers.

Following its Sept. 12 announcement, Apple’s new iPhone 5 device generated record-breaking sales well before hitting shelves on Sept. 21. This Wednesday, Apple released iOS 6, its latest operating system that powers the iPhone, iPad and iPod Touch, containing more than 200 new features. As part of the new OS, the company unveiled the Advertising Identifier, its new marketing attribution standard to track and attribute in-app advertising.

As anticipation builds for the reported September release of the iPhone 5 and iOS 6, conjectures about which features will and will not be on the device are surfacing along with high expectations for device sales. In other news, a new study reveals some interesting gender-related trends when it comes to the hottest tablets on the market. And the latest reports from London show that mobile apps are providing golden opportunities for Olympic coaches to review their star athletes’ performances.

First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even set aside a $4,080,000 to entice developers to participate. Read on for more…

Apple... At least that seems to be the overwhelming theme of this week’s news coverage. As it so often does, the tech powerhouse dominated headlines, but this time, for two separate events – one a legal victory, the other news of the first major player (Hulu) bowing to its in-app subscription rules. We highlight these updates, as well as some other important industry trends such as mobile privacy, in this week’s Fiksu Feed.