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Apple's iTunes Store
Posted by: Viki ZabalaFebruary 22, 2012
This week, it’s all about Apple! The company is preparing for yet another major milestone, as the Apple App Store approaches 25 billion downloads. Headlines are buzzing with rumors that Apple is preparing for a redesign of the iTunes Store and the App Store later this year. And a “reliable source” has claimed that iPhone 5 will make its debut this fall. We’ll explore these reports, as well as other breaking industry news, in today’s Fiksu Feed.
Apple has officially begun a countdown to the 25 billionth app downloaded from the App Store. That’s roughly 3.5 apps for every single person on Earth. According to 148 Apps, Apple has promised to award whoever nabs the 25 billionth app with a $10,000 App Store gift card.
iTunes users who have been wishing for a kinder, gentler version of the online store may finally get their wish. CNET reported on claims that the iTunes Store could be slated for a major overhaul this year. The new store would be simpler and make it easier for users to find the content they need.
And CNET is also reporting on a post from a Japanese blog that the iPhone 5 will be unveiled in September or October. In the past Apple has traditionally released its latest iPhone in the early summer. The iPhone 4 and 3GS launched in June and the 3G in early July. But last year, Apple broke the mold by delaying the debut of the iPhone 4S until October.
Possibly fueled by the mass of smartphone sales over the Christmas holiday, The Next Web focused on new data that reveals half of the UK population, 50.3 percent, now owns a smartphone.
TechCrunch highlighted new analytics on the revenue generated from apps sold through both Google’s Android Market and the Amazon Appstore. Despite the fact that the Amazon Appstore is barely a year old, it is rapidly gaining strength, and the new analytics prove Amazon’s Appstore is beginning to look like a better revenue-generating platform for some mobile app developers than the official Android Market.
Finally, CNN featured a recent Nielsen survey of 20,000 Americans with mobile phones. The survey, which was conducted in January, found that whether or not you have a smartphone is closely related to both how old you are and how much you make. Overall smartphone penetration in January stood at 48 percent, with those aged 24 to 34 showing the greatest proportion of smartphone ownership. In that same age group, eight of 10 of those who had gotten a new device in the last three months reported that they chose a smartphone.
Posted by: Viki ZabalaJuly 15, 2011
Have you ever wondered who actually developed your favorite mobile app? I bet you wouldn't guess that most apps are actually created by small businesses (mostly companies with under 10 employees) across the country. In this week's Fiksu Feed, we'll look at new research on the origin of the top 500 best-selling mobile apps, as well as industry predictions on Apple's iTunes store and the surging "freemium" business model for mobile marketers.
An interesting new report from the Association for Competitive Technology shows that the majority of top selling apps around the world are not produced by large corporate entities as many might expect, but instead, 88 percent are produced by small businesses here in the United States.
The Huffington Post reports that in order for the U.S. to continue its domination of the app marketplace, we must widely adopt Long Term Evolution (LTE), the "next communications platform that will provide the connection speed, bandwidth tools, and scalability that our wireless data infrastructure requires." Contributing author Morgan Reed argues that the forthcoming AT&T-T-Mobile merger will likely accelerate LTE deployment and help our nation generate the competitive edge necessary to keep up with the industry on a global scale.
In last week’s Fiksu Feed, we outlined Global Equities Research's predictions for the continued growth of Apple’s iTunes store. Further validating this upswing in consumers' appetites for cool apps – and their willingness to pay for it – was a CNN piece reporting on new research from analyst firm Piper Jaffray revealing that the average consumer is not only buying more apps, but also spending more for each one. The report estimates that iOS device users will download an average of 83 apps this year – a 61 percent increase from last year – and will now spend an average of $1.44 per app – a 14 percent increase. Interestingly, revenue from the App Store represents only about one percent of the company's total – and 82 percent of App Store apps are free – but as reporter Philip Elmer-DeWitt observes, without the App Store, Apple wouldn't be able to sell iPhones and iPads as fast as it can make them. Check out GigaOM's take on the research here.
Speaking of free apps, Fierce Mobile Content reported that of the top 10 grossing apps in the App Store last month, six were free. But many wonder, how are these free apps making money? This new 'freemium' business model describes the idea of incentivizing users to try out an app for free before paying for additional features. A new study from Flurry found an increasing number of freemium apps in the top 100 overall games list in Apple's App Store, and the number of these freemium gaming apps climbed from 35 percent in January to 65 percent in June.