In just the first 72 hours, Apple sold more than 10 million new iPhone 6 and 6 plus devices, which isn’t all that surprising based on what seemed like added anticipation. What remains somewhat surprising, however, is that the iPhone 6 seems to be crushing the iPhone 6 plus in sales.

The long awaited “bigger than bigger” iPhone 6 and 6 plus models officially hit stores today, and eager fans across the globe have been waiting in line for hours attempting to get their hands on one of the shiny new devices. A quick look at our iPhone adoption tracker shows the iPhone 6 is quickly outpacing prior models just a few hours after release.

Earlier this week Apple released its updated figures on iOS adoption, showing that 87 percent of devices are running on iOS 7, 11 percent on iOS 6 and 2 percent on earlier OS’.

And would you look at that - an identical representation of what Fiksu is seeing on its iOS adoption tracker!

Apple's new iPad Air went on sale on Friday 11/1, and according to our tracker, it's having a remarkable opening weekend. As of this writing, the Air is now making up 0.69% of active iOS tablets using apps in our network. While that's objectively a pretty small share, it stands out when compared to recent iPad launches. After the opening weekend a year ago, the iPad 4 had just 0.14% of activity, and the iPad mini had 0.21%.

With the launch of iOS 7 today and the two new iPhones on Friday, there's been plenty of speculation about what's going to happen. Well, sometime today - probably around 10am Pacific time - the speculators can start to see how well they did.

August has been a pretty slow month for mobile app marketing in recent years, but this year went a different direction. Not only did our July indexes reach impressive heights, but Apple also introduced a new wrinkle to its ranking algorithm all while gearing up for its annual launch of new eye-catching gadgets. So much excitement, that we almost missed the coveted Index post!

Today, half of the entire U.S. population uses smartphones. As a nation, we are addicted to our devices and our apps. In fact, according to Mary Meeker’s latest report, most smartphone users now check their phones 150 times a day! So it’s no wonder that marketers are waking up to the fact that apps present an incredible canvas for marketing and engaging with consumers.

Following a steady couple of months, April saw competition – and costs - heating up for mobile app marketers. The Fiksu Cost per Loyal User Index reached $1.50, an increase of 10 percent, or 14 cents over March’s $1.36, while the App Store Competitive Index rose 11 percent, to 5.61 million daily downloads from 5.02 million in March.

After analyzing the data, it was clear to us that three distinct forces contributed to these dynamics in April:

This post originally appeared on Chief Marketer.

The mobile revolution isn’t coming—it’s already happened. If the early bird gets the worm, then those with early-adopter advantage will be quick to disrupt, steal market share and monetize mobile. 

This post -- written by our Craig Palli -- originally appeared on Boston.com.

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