After weeks of breathless conjecture -- will they introduce a new iPhone? (no!) or home automation? (yes!) -- Apple used yesterday's WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers. Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers.

In the day-to-day excitement and chaos of running a fast-growing technology business, it's sometimes hard to get perspective on where we really fit in the larger community. Because of that, outside perspectives like today's Boston Magazine article on the state of ad tech in Boston are incredibly valuable. 

Most US Apple app developers understand that for every $0.99 purchase on iTunes, they make $0.70, a 70% cut. However, for international sales, that percentage varies due to a few factors

In rapidly evolving industries, uncertainty can be a killer -- so the introduction of the Advertising Identifier (IDFA) with iOS 6 was a welcome relief. The app marketing industry needed a privacy-respecting, industry-standard way to attribute ad performance, and the IDFA seemed like an ideal answer to an unsettled situation. 

Earlier this week Apple released its updated figures on iOS adoption, showing that 87 percent of devices are running on iOS 7, 11 percent on iOS 6 and 2 percent on earlier OS’.

And would you look at that - an identical representation of what Fiksu is seeing on its iOS adoption tracker!

Sometimes it takes a bit of data to understand the impact of something you already intuitively knew. The growth of mobile is widely reported, but user habits are increasingly shifting many activities away from the traditional web and onto mobile. In fact, mobile-only users -- those who only use phones or tablets for common online activities -- are increasingly becoming a force in the market.

Your app marketing shouldn't happen in a vacuum: holidays, major cultural and sporting events, and seasonal trends all create opportunities that clever marketers can take advantage of. The trick is keeping track of them all and planning ahead.

The Fiksu team recently had the pleasure of hosting a panel webinar discussion on emerging mobile app media trends – and were joined by some very special guests including Amy Langenstein, senior partnerships manager at Chartboost, Brian Buskas, vice president of sales and marketing at AdColony, Jereme Lovelace, advertising sales manager at

The Fiksu team recently had the pleasure of hosting a panel webinar discussion on emerging mobile app media trends – and were joined by some very special guests including Amy Langenstein, senior partnerships manager at Chartboost, Brian Buskas, vice president of sales and marketing at AdColony, Jereme Lovelace, advertising sales manager at

Apple's new iPad Air went on sale on Friday 11/1, and according to our tracker, it's having a remarkable opening weekend. As of this writing, the Air is now making up 0.69% of active iOS tablets using apps in our network. While that's objectively a pretty small share, it stands out when compared to recent iPad launches. After the opening weekend a year ago, the iPad 4 had just 0.14% of activity, and the iPad mini had 0.21%.

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