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Posted by: Viki ZabalaJanuary 4, 2013
- Christmas 2012 saw record iOS and Android device activations, while industry reports show App Store downloads soared by 87 percent.
- Both the Apple App Store and Google Play saw healthy revenue gains in 2012, with more monetization and potential for global growth ahead in 2013.
- 2012 was (finally!) the year of mobile – from the launch of the iPhone 5 to Android device supremacy. But some say we’ll look back on 2013 as the year of the tablet.
- Will Apple unveil a new iPhone in 2013? This is just one of many predictions industry experts are making for the new year.
TheNextWeb reports that Christmas Day 2012 saw a record 17.4 million iOS and Android device activations – or 2.5x more than Christmas Day 2011 – according to Flurry. And new stats from Distimo indicate that daily downloads in the Apple App Store increased by 87 percent on Christmas Day, while revenues increased by 70 percent. This data “supports the common idea that developers should make a point to take advantage of the holiday season by updating and tweaking their apps in the weeks leading up to the 25th of December,” writes TheNextWeb’s Emil Protalinski. The 2012 holidays also marked a turning point in the history of mobile marketing, with more campaigns and shopping conducted on smartphones and tablets than in years past. If you’re interested in learning which holiday mobile marketing strategies worked well this year (and which ones didn’t), we invite you to join our free Mobile Marketer webinar on Jan. 24 – register here.
TechCrunch reports on the latest findings from ABI Research which show that mobile apps hit 43.6 billion downloads worldwide between September 2011 and September 2012, with Apple’s App Store leading the pack. In fact, all the app stores felt the boom of the mobile economy during 2012. Daily revenue in the Apple App Store grew 21 percent in 2012, while Google Play’s app revenue increased 43 percent, reported Steve Smith of MediaPost. Android’s operating system also realized remarkable gains in the latter half of 2012 with its improved user experience and scale of penetration. Device-wise, international growth also surged – the iPhone in Japan, China, and Russia; and Android devices in Korea, Japan, and France.
While pundits have been proclaiming "the year of mobile" for a few years, now, 2012 actually lived up to those expectations in several ways. But what will be shaking the industry in 2013? Greg Sterling of Marketing Land predicts that a year from now, we’ll look back on 2013 as “the year of the tablet.” According to a recent Nielsen survey, the gadget children and adults desired most this holiday season was the iPad, and many unwrapped Apple’s tablet Christmas morning. In fact, of the 17.4 million devices activated Dec. 25, 51 percent were tablets.
And what will make headlines in 2013? Will it be a new iPhone from Apple? A new flavor version from Android? Will Motorola make its first official flagship device for Google? Dan Rowinski of ReadWrite makes some bold predictions on what’s to come for mobile in 2013, especially after a year of tremendous industry growth.
Posted by: Viki ZabalaSeptember 1, 2011
The industry continues to buzz with discussions around Apple’s future in the wake of Steve Jobs’ departure, while new research has surfaced claiming that mobile app advertising could surpass online advertising by the end of this year. This week’s Fiksu Feed includes a recap of these stories and a number of other trends in the mobile space surrounding skyrocketing smartphone usage and changes to the Apple App Store.
After masterminding the iPhone, iPad, iPod, iMac and iTunes, Steve Jobs truly epitomizes the Apple brand. His resignation as CEO sent shockwaves through the tech community, marking the end of an era. An interesting Seeking Alpha article points to the “app economy” as the driving force behind Apple’s future success under new CEO Tim Crook’s leadership. Apple’s mobile app economy continues to strengthen and expand as paid downloads are expected to drive nearly $2 billion per quarter by the end of 2012 and mobile ads are predicted to generate around $3.3 billion worldwide by the end of this year.
With more than half a million apps available for more than 350 million iOS and Android devices today, it’s no secret that mobile app ad display inventory is thriving. Mobile analytics company Flurry published new data revealing that mobile app inventory is growing so aggressively that it could potentially absorb U.S. online display ad spend by the end of 2011. TechCrunch has more on these growth findings.
In other research news, new data from comScore revealed that 82.2 million Americans owned a smartphone as of July 2011, marking a 10 percent spike in just four months. Unsurprisingly, Google continues to dominate the smartphone space with 41.8 percent of market share, while Apple places second with 27 percent. The data also indicated that 234 million Americans 13 years and older use some type of mobile device. Of these users, about 40 percent have downloaded and used an app on their phone – a 2.8 percent increase from April. Read this Mashable piece for further details.
While the Windows Phone app store isn’t exactly ready to compete with Android and iOS, the new marketplace has reached a milestone worth noting. In just 10 months, the Windows Phone 7 marketplace now touts more than 30,000 applications. Mark Jones of Rethink Wireless notes one of the potential reasons for this lightning-fast growth could be that Microsoft is actively encouraging amateur app developers to submit their apps. As the overall app landscape expands, competition for visibility in the app stores continues to increase – spelling both challenge and opportunity for mobile marketers.
Borrell Associates has published a new report indicating that small and mid-size U.S. businesses are embracing mobile advertising in a big way. Driven by the explosion of social media, smartphones and daily deals, these businesses are expected to spend almost $800 million in 2011 on mobile ads, half of which will be spent on mobile promotions. According to the report, mobile ad spending is predicted to double every year for the next five years, bringing the total amount spent to $18 billion for advertising and $4 billion for promotions by 2016. Read more in Tech Flash.
If you’ve visited Apple’s App Store category pages recently, you may have noticed a new look and feel, similar to that of the home page. This re-vamped look has appeared in the Education and Games categories, featuring a large banner showcasing select, ‘New and Noteworthy’ apps. While it is still unclear if this streamlined design is a temporary or permanent change, The Next Web’s Matthew Panzarino predicts that we’ll soon see this uniform design across the entire Apple App Store.