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Posted by: Viki ZabalaJanuary 4, 2013
- Christmas 2012 saw record iOS and Android device activations, while industry reports show App Store downloads soared by 87 percent.
- Both the Apple App Store and Google Play saw healthy revenue gains in 2012, with more monetization and potential for global growth ahead in 2013.
- 2012 was (finally!) the year of mobile – from the launch of the iPhone 5 to Android device supremacy. But some say we’ll look back on 2013 as the year of the tablet.
- Will Apple unveil a new iPhone in 2013? This is just one of many predictions industry experts are making for the new year.
TheNextWeb reports that Christmas Day 2012 saw a record 17.4 million iOS and Android device activations – or 2.5x more than Christmas Day 2011 – according to Flurry. And new stats from Distimo indicate that daily downloads in the Apple App Store increased by 87 percent on Christmas Day, while revenues increased by 70 percent. This data “supports the common idea that developers should make a point to take advantage of the holiday season by updating and tweaking their apps in the weeks leading up to the 25th of December,” writes TheNextWeb’s Emil Protalinski. The 2012 holidays also marked a turning point in the history of mobile marketing, with more campaigns and shopping conducted on smartphones and tablets than in years past. If you’re interested in learning which holiday mobile marketing strategies worked well this year (and which ones didn’t), we invite you to join our free Mobile Marketer webinar on Jan. 24 – register here.
TechCrunch reports on the latest findings from ABI Research which show that mobile apps hit 43.6 billion downloads worldwide between September 2011 and September 2012, with Apple’s App Store leading the pack. In fact, all the app stores felt the boom of the mobile economy during 2012. Daily revenue in the Apple App Store grew 21 percent in 2012, while Google Play’s app revenue increased 43 percent, reported Steve Smith of MediaPost. Android’s operating system also realized remarkable gains in the latter half of 2012 with its improved user experience and scale of penetration. Device-wise, international growth also surged – the iPhone in Japan, China, and Russia; and Android devices in Korea, Japan, and France.
While pundits have been proclaiming "the year of mobile" for a few years, now, 2012 actually lived up to those expectations in several ways. But what will be shaking the industry in 2013? Greg Sterling of Marketing Land predicts that a year from now, we’ll look back on 2013 as “the year of the tablet.” According to a recent Nielsen survey, the gadget children and adults desired most this holiday season was the iPad, and many unwrapped Apple’s tablet Christmas morning. In fact, of the 17.4 million devices activated Dec. 25, 51 percent were tablets.
And what will make headlines in 2013? Will it be a new iPhone from Apple? A new flavor version from Android? Will Motorola make its first official flagship device for Google? Dan Rowinski of ReadWrite makes some bold predictions on what’s to come for mobile in 2013, especially after a year of tremendous industry growth.
Posted by: Viki ZabalaJuly 11, 2012
The Apple App Store is celebrating its fourth birthday this week, and the company has quite a bit to celebrate.
Since its 2008 inception, the Apple App Store has grown from 500 third-party apps for iPhone and iPod Touch to more than 630,000 available apps and more than 30 billion app downloads. The App Store has experienced great success from the very start. In fact, in the first three days after the store went live, Apple recorded initial downloads upwards of 10 million—Steve Jobs deemed the opening a “grand slam.”
In March of this year, the App Store hit another major milestone: 25 billion app downloads. As a result, Chunli Fu Qingdao of China was awarded a $10,000 iTunes gift card for his free download of the app, “Where’s My Water.” A month later, the App Store extended its reach to include the iPad. Today, more than 250,000 apps are available for the tablet device.
App Store numbers continue to amaze us, and we look forward to whatever Apple has in store (literally) for the next four years!
Posted by: Viki ZabalaMay 29, 2012
Our April Fiksu Indexes indicate that mobile marketers began picking up the pace as they moved out of the first quarter, a historically quieter period of time for app development and promotion, into the busier second quarter leading up to the summer. In particular, marketers aggressively sought new opportunities to compete for ranking in the dynamic social networking and games categories which experienced volatility during the month.
Here’s a snapshot of the latest data:
- The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped by 4.9 percent to 4.23 million daily downloads, down from 4.45 million in March.
- The Fiksu Cost per Loyal User Index rose by 12.3 percent in April to $1.46, from $1.30 in March.
Movement in the social networking and games categories in the Apple App Store introduced new mobile advertising opportunities and heightened competition, causing the mobile marketing costs to increase. In particular, Facebook’s acquisition of Instagram helped draw increased attention to these hot categories during April.
But as competition heated up and marketing costs began to rise, iPhone app daily downloads continued their downward descent. This movement was expected as no major events sparked discovery during the month, and we continued to observe app marketers respond to Apple’s policy on third-party marketing services (which had spurred wide industry speculation and a flood of news stories throughout March and into April).
Thanks to all who covered this month’s Index data, including Sarah Perez of TechCrunch, Kathleen DeVere of Inside Mobile Apps, James Nouch of PocketGamer, John Mello Jr. of PC World, Shawn Hess of WebProNews, Jason Ankeny of FierceMobileContent, Kevin Stout of 148Apps and Dianna Dilworth of MediaBistro.
Posted by: Viki ZabalaApril 30, 2012
Our latest Fiksu Indexes are out – revealing a sharp drop in iPhone app downloads during the month of March. This dramatic decline returned app store competition to levels similar to those before the iPhone 4S launch last October.
Here’s a snapshot of the latest data:
- The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped by almost two million daily downloads to 4.45 million daily downloads, down from 6.35 million in February.
- The Fiksu Cost per Loyal User Index was the steadiest observed, dropping by less than 1 percent in March to $1.30, from $1.31 in February.
The trajectory the Fiksu Indexes has followed from October 2011 through to March 2012 reflects the hyper-demand for apps following the much- anticipated launch of the new iPhone and into the advertising frenzy of holiday season. As we moved out of this period of increased download activity and marketing spend, and with no other significant events in March to spark discovery, last month’s download dip was to be expected.
However, an unexpected contributing factor to March's app download plunge could be a move away from the use of robotic install tactics by app marketers responding to Apple’s new policy.
Kim-Mai Cutler of TechCrunch writes, “[Apple’s] crackdown has had huge implications for the types of apps that make it to the top of the charts. If you watched the charts like I did for well over a year, it was pretty common to see really strange, esoteric (and frankly, not very well-made) apps pop on the charts every single week. At the same time, very social, more utility-like apps like Instagram or Facebook would hover in the teens or twenties — or between #50 and 100.”
Cutler continues, saying, “The decline of download bots has made room for apps like Viddy, Socialcam, Instagram and Draw Something to move higher on the charts. Plus, because of the way the Apple app store is designed, once an app breaks above #25 or #10, it gets a huge increase in downloads per day.”
Despite the significant decline in downloads, our Indexes reflected a steady spending pattern among mobile marketers with costs maintaining a reasonable level. This presented marketers with valuable opportunities for cost-effectively converting organic users into loyal users.
Posted by: Viki ZabalaApril 24, 2012
As apps become a main distribution method for media on mobile phones, a new report shows ad dollars shifting from mobile sites to popular mobile apps themselves. Other newly released industry data reveals that tablets will continue to grow in popularity over the next several years; yielding massive app downloads – approximately 13.7 billion by 2016. Read on for more details on the latest mobile industry research and more…
According to a new Strategy Analytics report highlighted by Reuters, in-app spending by U.S. advertisers is expected to overtake spending on display ads on mobile websites in 2012."Advertisers chase eyeballs, so the fact that brands spend more on in-app advertising than the mobile Web is a clear sign that apps are what consumers are glued to for an increasing range of activities," said David MacQueen, the firm's director of wireless media strategies.
A new market research study by ABI Research found that iPad and Android media tablet users will remain avid app users in the next five years, averaging more than 31 downloads per year, per media tablet. According to the study, 11 of the 13.7 billion app downloads forecasted for 2016 will be focused on four categories: games, digital publishing, social networking and e-commerce. “The magic of media tablets for seniors and children is the touch-screen interface. It’s so intuitive,” said Mark Beccue, an ABI senior analyst. “The demographic groups will rely heavily on downloaded apps over Web surfing on their media tablets.”
And as the shift to mobile continues, Microsoft, the once-ruler of the PC market, is having a hard time keeping up. Despite its partnership with Nokia and continued efforts to break into the smartphone space, ReadWriteWeb reports that U.S. mobile customers are getting rid of Microsoft devices faster than they are buying new ones. According to comScore, Microsoft only holds 3.9 percent of smartphone market share, far behind Google (50.1 percent) and Apple (30.2 percent).
Posted by: Jo WightmanApril 10, 2012
How often do you think about your App Title, Landing Page and Meta Tags? Maybe you review it every time there’s an app update, maybe less often. At the end of the day, it’s fairly difficult to tie landing page characteristics to search rank and downloads, so why bother?! Ahem, sorry, wrong answer! Especially when you’re talking about Android...
In a recent study of search rank on Android, Fiksu has revealed that search is the primary means of organic discovery on Android (more than browsing the charts) and that search rank & discovery can be heavily improved through a better understanding of the factors involved.
On the Android platform, about 75 percent of “organic” downloads come from search. And of these, about 50 percent come from searching for a brand title. What’s more, users who find your app are 50 percent more likely to become loyal app users in the long term. So stop focusing on your chart rank for browsers, and start focusing on your search rank for keywords.
The 32 characters of your App Title are the most important real estate you have on Android, so use it wisely. Inclusion of a keyword in your title can make 80-100 places difference to your search rank for that keyword. But don’t try putting the keyword more than once—unfortunately this makes no difference!
App Description & Promo Text
Within the app description, keywords should be included at least 5 times to make 10-20 places difference to your search rank. Similar keyword are grouped together (e.g. consulting & consultant are treated the same, but consult is considered less similar). Many other factors make no difference to your search rank at all (e.g. keyword stuffing > 5 times), total word count of description and placement of keyword in promo text vs description.
Summing it all up, here’s 10 Steps to Follow to improve your organic discovery from search on Android.
1. Define keywords that are relevant to your app (Use Google AdWords Traffic Estimator to help you prioritize)
2. Include top keywords in the App Title (and consider removing your App Name from the title, in order to make room for these).
3. Include App Name + all other keywords at least 5 times in description
4. Make developer and bundle name relevant to the app (these also contribute to search)
5. Make app logo descriptive of App Name
6. Parasitic: Consider using competitor keywords & app name
7. Geo-specific: Consider putting city and country names if geographies are relevant to your app
8. Measure search rank for all your keywords
9. Measure traffic from search on keywords over the period of a week
10. Change keyword mix in title and repeat steps 1 - 9!
Posted by: Viki ZabalaApril 6, 2012
New research reveals Android now commands 50.1 percent of the U.S. smartphone market. It seems owners of the new iPad are experiencing yet another problem with the new device—slow and intermittent Wi-Fi connectivity. And according to a new report, consumer app downloads to mobile devices are expected to reach more than 66 billion per year by 2016. Read on for more…
Google’s operating system is now on the majority of U.S. smartphones. TGDaily is reporting on data which shows that Android now holds the majority of the U.S. smartphone market. The iPhone came in with 30.2 percent of the market, followed by Blackberry (13.4 percent) and Windows Mobile (3.9 percent). The data also reveals that 48 percent of new smartphone purchases in the last three months chose Android.
Mashable is reporting on a problem with the new iPad’s Wi-Fi connectivity. According to an internal AppleCare document, users are experiencing intermittent connectivity and slow Wi-Fi speeds. While there is no official word from Apple about the issue, the document claims Apple is trying to replace the iPads that are having Wi-Fi issues.
Fierce Mobile Content is highlighting a new report from Juniper Research which anticipates mobile app downloads will pass 66 billion annually by 2016, up from 31 billion last year. The five-year forecast also found that 87 percent of apps will be downloaded free of charge, and growth will be driven primarily by smartphones. According to author Dr Windsor Holden, "Consumers are now demanding 24/7 access to services – retail, financial, information, entertainment – wherever they are. As a result, brands that wish to remain competitive have turned to apps as part of an integrated multichannel distribution system: they have become a critical mechanism to increase engagement and reduce churn."
Downloads Drop in February Post-Holiday Discovery Rush; Early Indications of Market Responding to Apple AnnouncementPosted by: Viki ZabalaMarch 29, 2012
Following January's sky-high download volumes available at rock-bottom prices, February presented a steadier and more normalized landscape for mobile app marketers.
Here’s a quick snapshot of the February Index data:
- App Store Competitive Index tracks the aggregate volume of downloads per day achieved by the top 200 ranked free iPhone apps in the U.S. In February, the Index decreased by six percent to 6.35 million daily downloads, down from January's record high of 6.79 million.
- Cost per Loyal User Index measures the cost of acquiring a loyal user for brands who proactively market their apps. For the purposes of the Index, loyal users are defined as people who open an app three times or more. In February, the cost per loyal user rose by 15 percent to $1.31, up from January’s $1.14.
February revealed a decline in download activity; a contrast to January’s post-holiday download frenzy. Interestingly, even though Fiksu was not working with robotic install traffic sources, our Indexes may reflect early signs of the impact of Apple's emphatic stance against robotic install tactics, following the company's February 6 announcement to crack down on this particular marketing technique.
But while consumers took it easy, downloading fewer apps in February, mobile advertisers returned to action.
Having halting their marketing spend at the beginning of the year to focus on app upgrades and internal level-setting, many mobile marketers geared up for new campaigns in February, driving total marketing costs back up slightly. Yet, the Indexes show that February still presented a great opportunity for mobile app marketers, as volume was plentiful and costs remained at a reasonable level.
Posted by: Viki ZabalaFebruary 28, 2012
Wireless executives, device makers and software peddlers have descended on Barcelona for Mobile World Congress to show off the latest and hottest developments in mobile technology. Coinciding with Mobile World Congress, Google announced its latest figures for the growth of the Android platform. The company is reporting a year-on-year growth rate of more than 250 percent. A new survey of current iPad users gives insights into iPad app usage. Plus, many companies have mobile apps at the top of their to-do lists, but Mashable reports on 10 things you should consider before developing your app. Today’s Fiksu Feed has the stories that matter.
Mobile industry leaders have gathered in Barcelona for Mobile World Congress. The New York Times will be reporting live from the event which runs through Thursday, focusing on five big themes:
- Nokia and Microsoft, One Year Later
- Souped-Up Smartphones
- Android vs Apple
- (Mobile) Bills, Bills, Bills
- System Overload
TechCrunch is highlighting new numbers released by Google surrounding Android. Google has reported that the mobile platform is up 250 percent over last year, with 850,000 new Android devices activated each day. According to Google, the total number of Android devices around the world has topped 300 million. Apps on the Android Market have also tripled from just one year ago. At the time of last year’s Mobile World Congress, there were more than 150,000 Android apps. Now, there are more than 450,000 apps. As Android continues to dominate, some are beginning to question whether developers should start producing apps for Android first rather than iOS.
Anticipating an iPad 3 launch, Mashable released an infographic based on a recent survey on the current iPad user. The survey revealed that most iPad owners have 11 or more free apps installed, and over half of iPad owners have zero to five paid apps installed. Users are primarily using apps for playing games, entertainment, social media, music, and reading books.
Developing a mobile app is easy, right? While churning out a quick app is fairly straightforward, developing a strategic app can be a more complex process. If you are looking to create a digital “solution,” smart planning is essential. Mashable shares 10 things to consider before developing your app.
Posted by: Viki ZabalaDecember 22, 2011
Shelly Freierman of The New York Times recently wrote that “the pace of new app development dwarfs the release of other kinds of media.” With one million mobile apps available to consumers today – and counting at an extremely fast pace – it is certainly an exciting time for mobile app developers and marketers.
Recent headlines focused on Android hitting the 10 billion download mark. ZDNet’s Adrian Kingsley-Hughes reports that in total, Apple now offers more than 500,000 apps in its iOS App Store, the company has seen more than 18 billion iOS apps downloaded to-date and consumers are downloading more than one billion iOS apps per month on average. “In just three years the App Store changed how people get mobile apps,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
App developers looking to introduce new or updated apps to the Apple App Store and capture their share of this year’s holiday spend scrambled to get their apps through Apple’s review process before today, December 22. Jenna Wortham of The New York Times reports that for the remainder of the year, Apple will be closed and will not accept app submissions during this time. Wortham writes, “It is hard to begrudge Apple for wanting to give its employees a break. But the App Store freeze at Christmas, and the crunch time leading up to it, underscore Apple’s power in the world of mobile apps and the lengths developers are willing to go to meet its demands.”
But even as the company enjoys a long holiday break, Apple continues to make waves. AppleInsider’s Neil Hughes reports that Best Buy officials have singled out the iPhone 4S and iPad 2 as two of the strongest selling products this holiday season.
2011 was certainly a momentous year for Apple – one of tremendous loss but also of great momentum – from the introduction of the Verizon iPhone to the wildly successful launch of the iPhone 4S to the unveiling of the amazing Siri. Chris Maxcer of MacNewsWorld captures some of the company’s most significant moments of 2011 in this piece.
Appolicious editor Brad Spirrison posted a TechCrunch round-up of his favorite iOS applications that were either introduced or significantly updated during 2011. Though there were hundreds of titles worthy of mention, he writes that his selection was based on the production value of an app more than its popularity on the top seller charts. And of course, he’s quick to point out that this list is subjective – everyone is entitled to their own favorites!