March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket.

  • Christmas 2012 saw record iOS and Android device activations, while industry reports show App Store downloads soared by 87 percent.
  • Both the Apple App Store and Google Play saw healthy revenue gains in 2012, with more monetization and potential for global growth ahead in 2013.
  • 2012 was (finally!) the year of mobile – from the launch of the iPhone 5 to Android device supremacy. But some say we’ll look back on 2013 as the year of the tablet.

The Apple App Store is celebrating its fourth birthday this week, and the company has quite a bit to celebrate.

Our April Fiksu Indexes indicate that mobile marketers began picking up the pace as they moved out of the first quarter, a historically quieter period of time for app development and promotion, into the busier second quarter leading up to the summer. In particular, marketers aggressively sought new opportunities to compete for ranking in the dynamic social networking and games categories which experienced volatility during the month.

Here’s a snapshot of the latest data:

Our latest Fiksu Indexes are out – revealing a sharp drop in iPhone app downloads during the month of March. This dramatic decline returned app store competition to levels similar to those before the iPhone 4S launch last October.

Here’s a snapshot of the latest data:

As apps become a main distribution method for media on mobile phones, a new report shows ad dollars shifting from mobile sites to popular mobile apps themselves. Other newly released industry data reveals that tablets will continue to grow in popularity over the next several years; yielding massive app downloads – approximately 13.7 billion by 2016. Read on for more details on the latest mobile industry research and more…

How often do you think about your App Title, Landing Page and Meta Tags?  Maybe you review it every time there’s an app update, maybe less often. At the end of the day, it’s fairly difficult to tie landing page characteristics to search rank and downloads, so why bother?! Ahem, sorry, wrong answer! Especially when you’re talking about Android...

New research reveals Android now commands 50.1 percent of the U.S. smartphone market. It seems owners of the new iPad are experiencing yet another problem with the new device—slow and intermittent Wi-Fi connectivity. And according to a new report, consumer app downloads to mobile devices are expected to reach more than 66 billion per year by 2016. Read on for more…

Following January's sky-high download volumes available at rock-bottom prices, February presented a steadier and more normalized landscape for mobile app marketers.

Here’s a quick snapshot of the February Index data:

Wireless executives, device makers and software peddlers have descended on Barcelona for Mobile World Congress to show off the latest and hottest developments in mobile technology. Coinciding with Mobile World Congress, Google announced its latest figures for the growth of the Android platform. The company is reporting a year-on-year growth rate of more than 250 percent. A new survey of current iPad users gives insights into iPad app usage.