2011: A Momentous Year for Mobile Apps
Shelly Freierman of The New York Times recently wrote that “the pace of new app development dwarfs the release of other kinds of media.” With one million mobile apps available to consumers today – and counting at an extremely fast pace – it is certainly an exciting time for mobile app developers and marketers.
Recent headlines focused on Android hitting the 10 billion download mark. ZDNet’s Adrian Kingsley-Hughes reports that in total, Apple now offers more than 500,000 apps in its iOS App Store, the company has seen more than 18 billion iOS apps downloaded to-date and consumers are downloading more than one billion iOS apps per month on average. “In just three years the App Store changed how people get mobile apps,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
App developers looking to introduce new or updated apps to the Apple App Store and capture their share of this year’s holiday spend scrambled to get their apps through Apple’s review process before today, December 22. Jenna Wortham of The New York Times reports that for the remainder of the year, Apple will be closed and will not accept app submissions during this time. Wortham writes, “It is hard to begrudge Apple for wanting to give its employees a break. But the App Store freeze at Christmas, and the crunch time leading up to it, underscore Apple’s power in the world of mobile apps and the lengths developers are willing to go to meet its demands.”
But even as the company enjoys a long holiday break, Apple continues to make waves. AppleInsider’s Neil Hughes reports that Best Buy officials have singled out the iPhone 4S and iPad 2 as two of the strongest selling products this holiday season.
2011 was certainly a momentous year for Apple – one of tremendous loss but also of great momentum – from the introduction of the Verizon iPhone to the wildly successful launch of the iPhone 4S to the unveiling of the amazing Siri. Chris Maxcer of MacNewsWorld captures some of the company’s most significant moments of 2011 in this piece.
Appolicious editor Brad Spirrison posted a TechCrunch round-up of his favorite iOS applications that were either introduced or significantly updated during 2011. Though there were hundreds of titles worthy of mention, he writes that his selection was based on the production value of an app more than its popularity on the top seller charts. And of course, he’s quick to point out that this list is subjective – everyone is entitled to their own favorites!