Here at Fiksu, we consider ourselves a mobile advertising data powerhouse. Recently, we announced some pretty impressive stats to back that up. In case you haven’t already heard, that includes:

Choosing the most memorable line from among Aarron Sorkin’s dozens of eminently quotable retorts, quips, and rambling monologues is no easy task.  The most likely consensus would be for  “You can’t handle the truth” from A Few Good Men, but, for my money, it’s Sean Parker admonishing Mark Zuckerberg’s lack of ambition in 2010’s The Social Network. 

You know the line—What’s cooler than a million? A billion.

Following Mr. Parker’s logic then, wouldn’t three billion be even better?

On July 28, we published the first of a two-part interview with Fiksu’s Glenn Kiladis, vice president of new market and media solutions and games evangelist, in which he spoke about the importance of loyal users.  If you haven’t heard the interview, you can listen here.

In part two, Glenn begins by delving into some of the biggest challenges in acquiring loyal users, such as tracking and attribution or understanding the value of incentivized vs. non-incentivized marketing, and then explains how data can help overcome them.

Fiksu is proud to be named a nominee for BostInno’s Coolest Companies Competition, an award we took home last year.

With our own bar, weekly company lunches, a fully-stocked kitchen, unlimited vacation, awesome team outings and all-around great people, we definitely think we’re one of Boston’s coolest companies.

Last week, Fiksu’s Glenn Kiladis, vice president of new market and media solutions and games evangelist, spoke at the 2014 Casual Connect conference in San Francisco.  Before his presentation, Technology Advice interviewed Glenn for his perspective on a range of pressing mobile industry topics.

Fiksu is continuing to grow at a rapid pace and our international offices are no exception. In fact, our London based team has grown so much that they just relocated to a bigger and better office with room for continued growth. 

The indexes have made history this month, as the Cost Per Loyal User (CPLU) Index breached the $2 threshold for the first time in its four years. Attributed to a perfect storm of summer consumer behaviors, world events and Apple moves, June has ranked as the most expensive month ever for capturing and retaining loyal users.

Fiksu is proud to be a finalist for this year’s MassTLC Leadership Awards in the category of Private Company of the Year. The Awards, now in their 17th year, celebrate and showcase the region’s best leaders, companies, and technologies.

“No matter which of the 2014 MassTLC Technology Leadership Award finalists emerge as winners in their respective categories, collectively they underscore the depth and breadth of talent in our region and we are proud to be associated with you all,” said Tom Hopcroft, president and CEO of Mass Technology Leadership Council.

Fiksu is happy to welcome our newest executive team member, Ken Goldman. Ken joins us from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009.

As CFO, Ken will lead Fiksu’s financial operations, focusing on the continuing creation, enhancement and realization of shareholder value in the company.

When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads.

Pages

Search form

Latest from the Twittersphere