For the first time in its four years of analyzing mobile app marketing competition and costs, Fiksu (www.fiksu.com) reported that its Cost Per Loyal User Index breached the $2 threshold, coming in at $2.23, an increase of 25 percent over May and a 49-percent year-over-year increase.
Fiksu, Inc., developer of award-winning app marketing technologies, today announced it has hired Ken Goldman to be the company’s first Chief Financial Officer. Ken joins Fiksu from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009.
App inflation is the new normal for brands and app marketers, a trend illustrated by the latest Indexes released today by Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies. The App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps, grew by 24 percent to 6.6 million, compared to April's 5.34 million.
Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, today announced an exclusive partnership with digital marketing agency IREP, part of HakuhodoDY Group, one of Japan’s largest advertising holding companies. Through the partnership, IREP will have access to the Fiksu Programmatic Mobile Demand Platform to service Japanese app publishers within the Japanese market.
Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, today shared its success with SimplePrints, an app that provides a fast and easy way to turn your photos into a printed photo book. By using Fiksu’s programmatic technology and Facebook’s mobile app install ads, SimplePrints saw significant growth, acquiring large volumes of high quality users during the busy holiday periods.