September 26, 2014

According to the latest app competition and marketing cost Indexes from Fiksu, August was a month of “wait and see” reflected by lowered app install activity for both Android and iOS users and lower marketing spends.

August 27, 2014

Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu, Inc. (www.fiksu.com) shows relentless increases. Instead of expected summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July, its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 percent year-over-year.

August 8, 2014

Fiksu, a data-driven mobile ad tech company, today announced it has surpassed $100 million in annual revenue. Fueled by the exploding demand for targeted, optimized mobile advertising, the Fiksu Programmatic Mobile Demand Platform now delivers the world’s largest mobile media inventory and advanced optimization to over 800 customers, and promotes over 2300 mobile apps.

July 23, 2014

For the first time in its four years of analyzing mobile app marketing competition and costs, Fiksu (www.fiksu.com) reported that its Cost Per Loyal User Index breached the $2 threshold, coming in at $2.23, an increase of 25 percent over May and a 49-percent year-over-year increase.

July 10, 2014

Fiksu, Inc., developer of award-winning app marketing technologies, today announced it has hired Ken Goldman to be the company’s first Chief Financial Officer. Ken joins Fiksu from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009.

July 2, 2014

Fiksu, developer of award-winning app marketing technologies, today announced the availability of Fiksu for Twitter, an integration that marries Fiksu's industry-leading mobile ad optimization technology and massive mobile data with Twitter's newly released Mobile App Promotion (MAP) product suite.

June 26, 2014

App inflation is the new normal for brands and app marketers, a trend illustrated by the latest Indexes released today by Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies. The App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps, grew by 24 percent to 6.6 million, compared to April's 5.34 million.

June 2, 2014

Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, today announced an exclusive partnership with digital marketing agency IREP, part of HakuhodoDY Group, one of Japan’s largest advertising holding companies. Through the partnership, IREP will have access to the Fiksu Programmatic Mobile Demand Platform to service Japanese app publishers within the Japanese market.

May 30, 2014

The latest Fiksu Indexes from Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, revealed an increase in app marketing costs as marketing dollars continued to pour in throughout April, especially from small and mid-sized publishers.

May 28, 2014

Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, today announced the availability of a new Fiksu Labs Report comparing the performance of media sources for mobile app user acquisition.

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