According to the latest app competition and marketing cost Indexes from Fiksu, August was a month of “wait and see” reflected by lowered app install activity for both Android and iOS users and lower marketing spends.
Despite month-to-month ebbs and flows, an analysis of mobile app marketing competition and costs from 2012-2014 by Fiksu, Inc. (www.fiksu.com) shows relentless increases. Instead of expected summer slowdowns, the Fiksu Cost Per Loyal User (CPLU) Index came in at $1.97 for July, its second-highest point in the four-year history of the Fiksu Indexes, representing an increase of 9 percent year-over-year.
Fiksu, a data-driven mobile ad tech company, today announced it has surpassed $100 million in annual revenue. Fueled by the exploding demand for targeted, optimized mobile advertising, the Fiksu Programmatic Mobile Demand Platform now delivers the world’s largest mobile media inventory and advanced optimization to over 800 customers, and promotes over 2300 mobile apps.
For the first time in its four years of analyzing mobile app marketing competition and costs, Fiksu (www.fiksu.com) reported that its Cost Per Loyal User Index breached the $2 threshold, coming in at $2.23, an increase of 25 percent over May and a 49-percent year-over-year increase.
Fiksu, Inc., developer of award-winning app marketing technologies, today announced it has hired Ken Goldman to be the company’s first Chief Financial Officer. Ken joins Fiksu from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009.
App inflation is the new normal for brands and app marketers, a trend illustrated by the latest Indexes released today by Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies. The App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps, grew by 24 percent to 6.6 million, compared to April's 5.34 million.
Fiksu, Inc. (www.fiksu.com), developer of award-winning app marketing technologies, today announced an exclusive partnership with digital marketing agency IREP, part of HakuhodoDY Group, one of Japan’s largest advertising holding companies. Through the partnership, IREP will have access to the Fiksu Programmatic Mobile Demand Platform to service Japanese app publishers within the Japanese market.