December 2, 2013

Fiksu tracks its Software Developers Kit (SDK) being used on individual iPads and iPhones so this can provide one datapoint on what percentage of any given model is being used.

Fiksu’s latest graphs show that apps that use its SDK (Software Development Kit) are using the Air 1.8 times as often 30 days after shipping than the iPad 4 and original mini combined (3.00% divided by adding together 0.95% and 0.73%). While this doesn’t directly translate to sales I believe it does show how well the Air is doing overall.

December 1, 2013

Apple has made a concerted effort to ensure its App Store is a pure meritocracy. But that hasn’t stopped fringe vendors from promising to help developers buy their way to the top of the rankings.

Several mobile insiders praised Apple for helping push some of those practices to the margins, particularly since Apple cracked down on rougue developers offering gamers free lives or game currency in exchange for downloading apps. "Apple did a really nice job cleaning that up," said Craig Palli, chief strategy officer at the app marketing firm Fiksu.

November 27, 2013

"What we see is the mobile app economy is very consistent with many consumer-facing economies, like retail," said Craig Palli, chief strategy officer of Fiksu, a mobile app marketing firm. "It has a profound spike during the holidays."

During the fourth calendar quarter, twice as many apps are downloaded than in a typical quarter, Palli said. And most of the action in the fourth quarter comes from downloads happening in December, he said.

November 26, 2013

Fiksu tracks its Software Developers Kit (SDK) being used on individual iPhones so this can provide one datapoint on what percentage of any given model is being used and how well sales are going.

Fiksu’s latest graph shows that the 5s was being used on 7.53% of all iPhones as of Monday, 66 days after it was launched, vs. the 5 which was on 6.16% of all iPhones at the same time post-launch a year ago. Starting on the 53rd day post-launch the 5s has increased its presence on the overall iPhone install base to a 20% plus faster rate (7.53% divided by 6.16%) than the 5.

November 26, 2013

“That’s great news for app publishers and yet another step in Apple’s efforts to improve app discoverability,” says Craig Palli, Chief Strategy Officer at mobile app marketer Fiksu, who also confirmed these changes following our inquiry.

A recent change to Apple’s App Store search engine now leads to improved search results for misspelled queries with small typos, we’ve learned. In addition, searchers looking for an app they know by name, but are unsure if it has spaces in the title, are also seeing better results. For example, those looking for the highly ranked “QuizUp” game wouldn’t have found it before if they had typed in “Quiz Up” with a space. Now it appears.

November 26, 2013

New data from Fiksu seems to buttress this change at Apple stores. The Mini Retina is now at the same level of adoption as the original Mini, according to Fiksu, which samples data from millions of iPads using Fiksu apps.

The iPad Mini Retina is now available for walk-in purchase at Apple stores nationwide. And new data shows that the new Mini has caught up to the original Version in adoption.

November 26, 2013

The average cost to acquire a new player in October was down only 5 cents from September to $1.63, according to app marketing company Fiksu.

While that doesn’t seem like a big deal, that $1.63 average cost is up 54 percent compared to October 2012. Last year, the huge influx of new iPhone 5 users caused gamers to pick up a ton of new apps in the weeks following the hardware’s release.

November 25, 2013

Fiksu tracks its Software Developers Kit (SDK) being used on individual iPads and iPhones so this can provide one datapoint on what percentage of any given model is being used.

Fiksu’s latest graph shows that the Retina mini was being used on 0.33% of all iPads as of Sunday, twelve days after it was launched, vs. the original mini which was at 0.34% of all iPads a year ago. Since the Retina mini could only be bought on-line or with a reservation at a store until Friday I am pleasantly surprised that the Retina mini has established itself so well in less than two weeks.

November 20, 2013

I have been following Fiksu’s data on the iPad Air and Retina mini to see how often they are showing up in app usage to get an indication on how well they are selling. I have also been tracking their lead-times to get a feeling for how much demand there is.

Fiksu’s latest graphs show that apps that use its SDK (Software Development Kit) are using the Air 2.4 times as often 18 days after shipping than the iPad 4 and original mini combined (2.09% divided by adding together 0.44% and 0.43%). While this doesn’t directly translate to sales I believe it does show how well the Air is doing overall. Note that I am using the 18th day as the percentages for the current 19th day can change during the day.

November 18, 2013

Fiksu has been monitoring the usage of its SDK on the iPhone 5c’s and 5s‘ that have it installed since their initial availability on September 20, 58 days ago.

To estimate how the 5c and 5s may be tracking compared to the 5 you can take the percentage that Fiksu’s SDK is showing up on the 5c and 5s (9.31%) and divide it by the 5’s (5.54%) to get a ratio of 1.68x or 68% higher.

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