November 2, 2012

A new device launch always presents an opportunity to cost-effectively acquire and engage new loyal users – and marketers are starting to anticipate this. As we observed, brands held off on advertising in the run-up to the iPhone 5 launch, then jumped into the fray as the phones hit stores and mailboxes", said Micah Adler, CEO of Fiksu.

App marketing company Fiksu said that the cost to acquire loyal app users fell in September 2012, as the launch of Apple’s iPhone 5 triggered a 33 percent surge in downloads.

The company said that the average aggregate daily download volume of the top 200 free US iPhone apps was 4.07 million during the month, a "marginal" uptick from 4.05 million in August – although there was a "clear distinction" in activity before and after the latest Apple device hit the shelves.

November 2, 2012

A new device launch always presents an opportunity to cost-effectively acquire and engage new loyal users – and marketers are starting to anticipate this,” said Micah Adler, CEO, Fiksu.

According to a new report from mobile technology company Fiksu, the iPhone 5 caused app downloads to grow by 33 percent in the weeks following its Sept. 21 launch.The Fiksu App Store Competitive Index, the company’s tool that measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, saw 4.07 million daily downloads in September.

November 1, 2012

For app marketers, the change of user behaviour driven by the Mini’s form factor is very important. Don’t assume that the types of apps, content, and marketing messages that appeal to home tablet users will work just as well on the go.

Following on the heels of the iPhone 5, Apple has announced a release date of 2 November – tomorrow - for the new iPad mini, just in time for the holiday shopping season. With a smaller price tag than the standard iPad and a sleek design that rests in just one hand, the iPad mini is expected to claim a sizeable share of the market from the Kindle Fire HD, Google Nexus 7, and other small tablets.

Research firm IHS iSuppli predicts that 7” tablet sales will double this year compared to 2011, and will double again – to 67m units – in 2013. Given this rapid market growth, the small tablet segment will offer an array of marketing opportunities.

November 1, 2012

"A new device launch always presents an opportunity to cost-effectively acquire and engage new loyal users--and marketers are starting to anticipate this," said Fiksu CEO Micah Adler.

Daily downloads from Apple's App Store increased 33 percent in the weeks following the Sept. 21 launch of the company's iPhone 5, according to mobile user acquisition platform Fiksu.

The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads averaged 4.07 million per day in September, up slightly from 4.05 million per day in August. Fiksu identifies a dramatic difference in download activity before and after the iPhone 5's release, however: Downloads declined 3 percent in the three weeks leading up to the smartphone's retail rollout, growing by a third during the reminder of the month.

November 1, 2012

According to Fisku CEO Micah Adler, app marketers did a much better job planning their iPhone 5 launch advertising campaigns than they did for the 4S, a move that allowed them to pick up new users more cheaply than anticipated.

Developers may finally be seeing some relief from the summer’s high user acquisition prices reports Boston-based user acquisition and marketing company Fiksu. According to the company’s latest figures, the cost to acquire a loyal iOS user — defined as someone who will open an app at least three times — fell by 16 percent in September, hitting the lowest price seen since Apple’s offer wall crackdown.

While many had predicted the iPhone 5 launch would follow the precedent set by the 4S, which saw user acquisition costs hit $1.47, the price actually fell by 21 cents, hitting an average of $1.13 for the month.

November 1, 2012

According to Fiksu one client saw a 20% spike in organic downloads of its app, with a 35% increase in revenue. The marketers who pursued this new crops of downloaders did see an increase in overall ad volume and costs-per-click, Fiksu says, but the overall cost of acquiring a loyal user actually fell decidedly.

App marketing firm Fiksu says that its monitoring of the top 200 free iPhone apps in the U.S. showed that the arrival of the iPhone 5 in late September triggered a massive surge in app downloads. When the newest iPhone appeared in stores and on doorsteps until Sept, 21, that final third of the month saw downloads up 33%.

In September, Fiksu measured 4.07 million downloads a day from the Apple App Store, just a bit above August’s level. But the internals of that number reveal that downloading was depressed during the days leading up to the iPhone 5’s arrival as many owners likely waited for the new device before bothering to upgrade apps.

November 1, 2012

For app marketers, the change of user behaviour driven by the Mini’s form factor is very important. Don’t assume that the types of apps, content, and marketing messages that appeal to home tablet users will work just as well on the go.

Following on the heels of the iPhone 5, Apple has announced a release date of 2 November – tomorrow - for the new iPad mini, just in time for the holiday shopping season. With a smaller price tag than the standard iPad and a sleek design that rests in just one hand, the iPad mini is expected to claim a sizeable share of the market from the Kindle Fire HD, Google Nexus 7, and other small tablets.

Research firm IHS iSuppli predicts that 7” tablet sales will double this year compared to 2011, and will double again – to 67m units – in 2013. Given this rapid market growth, the small tablet segment will offer an array of marketing opportunities.

November 1, 2012

A new device launch always presents an opportunity to cost-effectively acquire and engage new loyal users – and marketers are starting to anticipate this," said Micah Adler, CEO, Fiksu.

The cost to acquire a loyal app user dipped 16% in September says Fiksu, the mobile app marketing platform provider. Fiksu defines a loyal user as someone who opens an app three or more times.

You may thank Apple for the dip in costs, as the much-anticipated iPhone 5 triggered app downloads to surge by 33% in the weeks following its Sept. 21 launch.

October 3, 2012

The presentation will focus on Lemon’s experience as it navigated its way through the complex maze of the mobile app ecosystem, Mercer says. They’ll talk about how a company such as Fiksu, with the right expertise and technology, helped Lemon understand the metrics most important to its business.

Like any product a retailer has to offer, its smartphone or tablet app has to be promoted in order for consumers to know about it and use it. Figuring out the best way to do that can be daunting, especially as consumers have hundreds of thousands of apps to wade through in the Apple and Android app stores. At the 2012 Internet Retailer Mobile Marketing & Commerce Forum in San Diego next week in a session entitled “New frontiers in app promotion—removing the guesswork," speakers Cole Mercer, director of marketing at Lemon Inc., and Craig Palli, vice president of business development at Fiksu, will dig into the world of apps for Apple iOS and Android devices. Lemon is a mobile wallet app developer. Fiksu specializes in mobile app marketing.

September 30, 2012

Many app developers are trying to buy their way onto the “most popular” lists of the Apple and Android app stores, explains Fiksu CEO Micah Adler, at which point they hope that the flywheel they’ve paid to start will keep spinning.

Few parcels of real estate are as valuable right now as those little half-inch square plots occupied by apps on the screen of your smartphone.

“It’s where the action is,” says Dustin Dolginow, of the Cambridge venture capital firm Atlas Venture. “When you hear about 5 million ­iPhone 5s being sold in a weekend, well, that’s just bonkers. People see mobile as the place to start a business today.”

Fiksu, a Boston company that helps apps market themselves, says that in August, the average company that bought advertising in other apps to try to build a user base spent $1.34 to acquire a “loyal user,” which Fiksu defines as someone who opens an app at least three times. Hilmi Ozguc, founder of the Swirl Networks, which built a shopping app, says it isn’t unusual to pay $4 or $5 to acquire a user who fits a specific profile.

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