Ad tracking and measurement rank among the chief worries of app marketers right now.
In the Mobile Marketing Association’s July Survey, 48 percent of app marketers said this was their No. 1 concern. Ad targeting and optimization technologies on mobile are more complex and less sophisticated than what’s available online – but no less critical to successful marketing. Detailed insight into how your app marketing ads are performing is crucial to delivering the price and performance results that you demand.
Fortunately there are some key steps you can take to address the tracking and optimization challenges. Here are five key lessons mobile app marketers should keep in mind.
This sponsored post was produced by Fiksu and originally published on VentureBeat.
The news means that app publishers will be able to advertise using Facebook’s mobile ad service, which includes support for app store links to drive immediate installs, as part of Fiksu’s Mobile App Marketing Platform.
Once developers have inserted Fiksu SDK code into their apps, they can start using the platform, which targets relevant mobile ad networks, real-time bidding exchanges, incent networks, and premium publishers to automatically bid for advertising. Fiksu says that it makes over 500 million real-time bid requests daily.
According to Craig Palli, VP of Business Development, the move to add Facebook support was partly due to the company’s core strategy, but also from “numerous” client requests to integrate social media into their ongoing acquisition strategies.
Fiksu, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously supported optimizations for display ads, video ads, incentivized installs and more, but the move to add Facebook is a testament to the social network’s growing influence as a way to drive app installs for publishers.
Fiksu believes that its highly scalable, real-time infrastructure and Facebook’s extraordinary reach and rich audience data, will – in tandem – enable mobile app marketers “to acquire large volumes of loyal users.”
Fiksu has found a valuable partner in Facebook.
The team behind the Fiksu Mobile App Marketing Platform confirmed Monday that it now supports Facebook mobile app install ad optimization.
The Facebook integration is designed to help companies optimize their mobile ads to Facebook’s 680 million mobile daily active users.
App marketing services company Fiksu has added Facebook integration to its mobile app install ad optimization toolset. This means that developers can use Fiksu to track how many app installs are coming from Facebook ads and use this information to optimize their mobile marketing strategy.
The Fisku tool already lets developers track how often apps are being installed based on display ads and video ads.
“Through this integration, we can combine our optimisation capabilities with the rich audience data from Facebook to provide mobile app marketers with an extremely efficient use of their media budgets across a massive new audience, while providing people who use Facebook with more relevant ads tailored to their interests,” said Micah Adler, CEO and founder, Fiksu.
Fiksu has integrated Facebook mobile app ads into its platform to offer brands a centralised media purchasing and optimisation point for this inventory, along with other in-app ads. The company says this addition to its Mobile App Marketing Platform will improve audience segmentation and generate more loyal users.
This integration with Facebook marks an important milestone for Fiksu and for our mobile app marketing clients.
Facebook’s mobile application install ads are now integrated with the Fiksu Mobile App Marketing Platform, allowing Fiksu clients to tap into what has turned out to be a successful ad product from the social network.
Fiksu said the integration combines its media-purchasing and optimization offerings and real-time infrastructure with Facebook’s “extraordinary reach and rich audience data.”
According to the CEO of Fiksu, Micah Adler “Mobile app marketers are a year older and wiser, and we saw this reflected in the December Fiksu Indexes.”
The latest report from Fiksu has now been released, in which it shared its data regarding the latest trends in the costs associated with mobile marketing through apps, and shared that in 2012, these expenses were on an “upward trajectory”.
Despite the increased cost per user, Fiksu found that there was a steadier, more cost effective landscape compared to 2011, as best practices learned and tested during the year were implemented.
A surge in app downloads during the Christmas period came at the expense of rising mobile app marketing costs, according to marketing platform company Fiksu.
The Fiksu Cost per Loyal User Index increased by 21 percent in December to hit $1.67 compared to $1.38 in November.
Fiksu has already signed up as the first speaker for the Making Sense of Mobile Apps webinar, with director of client development Jo Wightman offering her expert insights into the topic.
The Making Sense of Mobile webinar series is returning for 2013 starting on 13 February with the Making Sense of Mobile Apps webinar.
Each webinar features four experts on a key topic in mobile marketing, who will each offer a short introduction to the subject, highlighting trends, relevant statistics and recent developments. The webinar will then move on to a Q&A session, moderated by Mobile Marketing editor David Murphy, in which delegates will have an opportunity to put their own questions about the subject to the panellists.