"History has shown us the arrival of a new mobile device generates remarkable opportunities for app marketers to cost-effectively acquire and engage new users as download volumes surge, costs to acquire loyal users plummet and user-interest levels peak," said Fiksu's Viki Zabala.
According to analytics firm Fiksu, App Store downloads surged 33 percent higher than normal in October--largely thanks to the release of the iPhone 5 on September 21. Before the smartphone release, App Store downloads had actually been trending about 3 percent lower than usual.
Micah Adler, CEO of Fiksu, the company behind freemyapps.com, the largest iOS apps discovery platform in the U.S., will be in Seoul next week engaging with one of the most active mobile app markets in the world, Korea.
BeSUCCESS is honored to be co-hosting an event in conjunction with the Fiksu team, that will showcase a seminar, presented by the CEO, on 10 Tips to Acquire Loyal App Users in the US and Globally.
Achieving large numbers of loyal users is the Holy Grail for mobile app developers and while Korea has seen the massive popularity and profitability of AniPang and Dragon Flight this year, over the Kakao Talk social messaging platform, achieving this level of Global success has always posed major challenges for Korean developers. Through the seminar Korean developers and Startup CEOs will learn the tips needed to succeed in the competitive global market.
Good news for developers who have released their applications on the App Store: last October, after the launch of the iPhone 5, the download on the Apple store have increased, bringing 33% more than in the previous month.
As usual, when Apple launches a new product (especially if it comes to iPhone), the number of downloads through the official store increases. In fact, according to the data collected and processed by Fiksu in the month of October, the downloads have seen an increase of 33%. This is undoubtedly due to the launch of the iPhone 5.
When the iPhone 4S launched in 2011, AppStore downloads surged by 29%, Fiksu analyst Viki Zabala said.
Every time a new iPhone launches, AppStore downloads soar -- and app developers cheer.
After the iPhone 5 launch on Sept. 21, the number of daily App Store downloads in October reached 5.4 million, creating a 33% spike over all downloads of September. That's according to Fiksu, an analytics firm that tracks monthly downloads.
The launch of the iPhone 5 in September is a major contributor to the dramatic increase in app downloads in October, according to app marketing start-up Fiksu.
On September 21, 2012, Apple launched the iPhone 5. In the following month, app downloads increased significantly to 5.4 million daily downloads, up 33%, according to Fiksu, who believe the two are connected.
As well as the leap in downloads, Fiksu reports that the cost to acquire a loyal app user has continued to decrease. In October the cost went down by 7 cents, or 6%, from $1.13 in September.
Glenn Kiladis, VP and general manager of Fiksu's FreeMyApps division, will speak in our Making Sense of Gamification webinar tomorrow.
The webinar will look at the concept of Gamification as applied in the mobile space, attempting to define and explain it, and showcase examples of Gamification in best practice.
Gamification is all about turning everyday activities into something a bit more fun, something where you are rewarded for doing what you needed to do anyway, and where both consumers and the brands they are dealing with benefit from the relationship.
Fiksu and Localytics have just released, exclusively to ADOTAS, an infograpic entitled “Successful Strategies for Holiday Mobile App Marketing.”
Fiksu and Localytics have just released, exclusively to ADOTAS, an infograpic entitled “Successful Strategies for Holiday Mobile App Marketing.” The infographic contains specific data/insights about how the holidays impact mobile app download volumes and app user behavior (e,g. session lengths), with tips/strategies for developers/marketers looking to score better app store visibility and ranking at this time of year.
Micah Adler, CEO, Fiksu, said: "October was a month of opportunity for mobile app marketers. Organic searches soared as users around the world actively explored the App Store searching out new apps for their new iPhones.
App marketing specialist Fiksu reports that the September 21st release of the iPhone 5 prompted a 33 per cent spike to downloads from the App Store in October, averaging at 5.4m downloads per day. This repeats (and outpaces) the trend experienced with the iPhone 4S launch, which encouraged a 29 per cent spike.
“October was a month of opportunity for mobile app marketers,” said Micah Adler, CEO, Fiksu. “Organic searches soared as users around the world actively explored the App Store searching out new apps for their new iPhones.
The iPhone 5 was good for the app economy. Mobile app marketer Fiksu said that mobile app downloads surged 33 percent in October after the Sept. 21 arrival of the Apple iPhone 5. Users began organically searching for new apps, and that help drive down mobile marketing costs in October.
The drop in the cost of acquiring new loyal app users should be welcomed by developers, who worry that marketing costs may eat away at the profits that they get from free-to-play mobile games, where users play for free and pay real money for virtual goods.
Fiksu helps developers find the most cost-effective channels to get users between display ads, video ads, incentivized installs and more. The company’s picked up about 55.6 billion app actions including launches, registrations and in-app purchases.
Downloads on the iOS platform jumped by about 33 percent after the iPhone 5 launched in late September, according to Fiksu, a Boston-based app marketing startup that helps developers use lots of different channels to get users.
The seasonal bump up is actually pretty typical. App makers usually see a boost in downloads after Apple releases a new generation of devices. Around this time, buyers test out apps on their new phones, just like they do during the very lucrative Christmas season.