Over the last few years, mobile has quickly become the dominant digital medium. A recent comScore study revealed mobile accounts for 60% of US digital media consumption, with a majority of that time spent in apps. These numbers will continue to grow as the divide between the old desktop and new mobile gets larger.
With this increasing shift, marketers, including those from leading brands, are beginning to shift advertising budgets away from more traditional mediums and towards mobile. As this presentation will discuss, the vast amount of data on mobile, combined with advanced programmatic technologies, is beginning to allow marketers to connect to precise audiences in ways never before possible.