The Mobile Show Asia

Delegate

When

April 23, 2014 to April 24, 2014

Where

Suntec Convention Centre, Singapore

Businesses are increasingly latching onto mobile to engage their customers, enable business functions and deliver superior communications and brand messages to their stakeholders. Today’s organisations need to quickly understand how to connect with their audiences through the mobile devices now proliferating the market. 

Come April 2014, The Mobile Show Asia 2014 will be back for the 3rd year running, serving as the most important meeting point for businesses in Asia who are looking for the best idea and technology that generates the maximum ROI.

The Mobile Show Asia is co-located with The Internet Show Asia.

Speaking Engagement

F2P Summit

Delegate

When

April 24, 2014

Where

London, England

After another hugely successful event in October, the fifth F2P Summit will take place on 24 April 2014. Once again you can expect a top notch line-up of speakers with vast experience in designing free to play games, analytics gurus, monetisation experts and player behaviour specialists – all with practical advice and valuable insights to share.

Speaking Engagement

iMedia UK Summit

Sponsor

When

April 24, 2014

Where

BAFTA Piccadilly, London

The iMedia ethos is simple - bring together a cherry picked audience of the most senior brand, agency, publishing and VC decision makers to tackle common challenges, share ideas and network in a relaxed, closed door environment - this year the historic and exclusive home of BAFTA at 195 Piccadilly, London.

Featuring a full twin-track conference tackling the big issues in digital marketing and media, round-table discussion groups, a networking dinner and the legendary iMedia Social, the Summit is the perfect place to talk digital, learn form the best in the business, discuss challenges, share successes, discover new technologies, evaluate opportunities, network and have fun - plus its free for qualifying digital leaders.

Speaking Engagement

Speaker:

Oliver Clark

EMEA Director of Sales
April 24, 2014 - 11:50am Using mobile apps to drive multichannel retail sales

MITX Mobile Marketing Summit

Sponsor

When

April 24, 2014

Where

The Fidelity Center for Applied Technology (FCAT), Boston, MA

MITX's Mobile Marketing Summit will allow marketers and agencies to cut through the clutter to understand what's next in mobile and how they can successfully incorporate these advancements to continually engage the always-connected customer.

Your day will be packed with essential tips and strategies during expert panel discussions, fireside chats, and case studies. Don't miss this opportunity to obtain insight direct from industry gurus at thought leading companies, ask all your questions during Q&A, and network with your peers to share lessons learned and best practices.

Speaking Engagement

Speaker:

Steve Bagdasarian

Vice President of Business Development
April 24, 2014 - 2:00pm The Strategic Role of the App in Lifecycle Engagement

Too often, marketers ask - why do I need an app? Or, I don't really have an app strategy. Apps are strategic touch-points for content consumption, user research, etc. and all the data continues to no show no under pacing for user adoption within this medium.

Apps are not just about content and conversion - they are about data and CRM. Apps give brands controls in the new digital economy that are slowly drifting from more pre-established channels, like the web. The app is a conduit to first-party data collection, data portability, customer segmentation and eventual cross-channel communication.

The lifecycle marketing strategy for tomorrow puts the app economy at the center. App marketing is not just about user acquisition, it is about first party data collection and control.

Panelists:

Kevin Vine - Sr. Manager, Digital Strategy, Dunkin' Brands
Feng Chang - Director, Business Strategy & Analytics, Karmaloop
Gabriella Buerman - Sr. Mobile Product Marketing Manager, Rue La La 

LA Games Conference

Speaker Exhibitor Sponsor

When

May 1, 2014

Where

Los Angeles, CA

LA Games Conference is an annual 1 day conference for games run by Digital Media Wire, Inc. (DMW). DMW launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a "must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector.

Speaking Engagement

Speaker:

Nick Fidler

US Sales Director, Mobile Games
Los Angeles May 1, 2014 - 6:05pm The Battle to Be Discovered and Acquire Users in Mobile Games

With so much competition in mobile games today, the App Store, Google Play and other mobile game marketplaces have become vicious battlegrounds where the winners reap huge monetary rewards and the losers often perish. With costs rising to acquire users that monetize and provide a solid LTV, it is crucial to have a winning strategy and partnerships for discovery and UA. This panel will discuss the marketing technologies, platforms, analytics, social outlets and traffic sources needed to succeed in the competitive mobile games landscape today. 

PANELISTS
Ben Chen, SVP, Global Developer Relations & Business Development, SponsorPay
Nicholas Fidler, US Director of Sales, Mobile Games, Fiksu
Fabien-Pierre Nicolas, General Manager, Mobile, Perfect World Entertainment
Moderator: Dan Chen, Managing Director, Siemer & Associates

iMedia Agency Summit

Delegate

When

May 4, 2014 to May 7, 2014

Where

Austin, TX
The era of the Mad Men isn't over. It's just better informed than it used to be. This May, agency elite will come together to address the new challenges related to formulating innovative campaigns with the benefit of ever-mounting insights into consumer wants, needs, and behaviors. In an increasingly programmatic world, summit attendees will discuss and define the new agency value proposition. Topics will include: - New and emerging attribution models and data platforms - Creative best practices in a personalized, data-driven era - The latest trends in buying efficiencies - Crucial insights into the current state of consumer privacy wants and requirements - Agile planning and the agencies leading the way - Rethinking the ways in which the industry has traditionally approached integrated marketing - The Aspen Group: a private peer-to-peer town hall dedicated to industry thought leadership (marketers only)

Mobile Gaming USA

Speaker

When

May 5, 2014 to May 6, 2014

Where

San Francisco, CA

The video games industry’s biggest players including Kabam, SGN, Supercell, King, Glu, Unity, Perfect World and many more will come together to tackle the industry’s burning questions and provide your business with the perfect platform for mobile gaming success.

Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
San Francisco May 5, 2014 - 10:35am The Vicious Battleground: The Challenge of Game Discovery

Mobile Game User Acquisition is becoming a virtual war zone with the App Store, Google Play and other marketplaces proving to be a vicious battle ground where the strongest survive and reap billions of dollars in revenue and the weak stumble through a dreary download wasteland. User Acquisition is proving to be ultra-competitive with costs creeping higher and higher to acquire users that monetize and provide a solid LTV. Arming yourself with the right marketing technologies & platforms, analytics, social outlets and traffic sources is key to optimization and winning the UA battle.

GMIC Beijing

Exhibitor Sponsor

When

May 5, 2014 to May 6, 2014

Where

Beijing, China

Established in 2009, the Global Mobile Internet Conference (GMIC) Beijing is Asia’s most influential mobile conference. The next iteration, to take place on May 5-6, 2014, will attract over 10,000 mobile industry executives, entrepreneurs, developers and investors from 30+ countries. This year’s theme, Mobilizing the Next 5 Billion, will explore the importance of innovation as the mobile internet becomes the first access point for the next wave of global technology consumers. In order to be successful, companies must strike a strategic balance between serving these new users while continuing to engage an existing population that has embraced mobile as a primary access point. The conference will also exhibit the impact of new innovations on daily lifestyles through a variety of different lenses including wearable devices, mobile internet financing and mobile entertainment content.

Speaking Engagement

Speaker:

Rico Wyder

Asia Pacific Manager
Beijing May 5, 2014 - 3:40pm Best Practices On Developing Successful Global App Strategies

Participants of this session will discuss the challenges and opportunities for companies who want to distribute their mobile apps globally and share best practices to succeed in key markets such as the U.S., Japan, China, Korea, and other regions.

MMA Forum New York

Delegate

When

May 6, 2014 to May 7, 2014

Where

Crowne Plaza, Times Square, Manhattan
The MMA's 2014 New York Forum is being developed to inspire and educate brand marketers. This is an exceptional opportunity for CMO's to educate their entire teams, ultimately helping CMO's become the chief drivers of innovation within their companies. By focusing on how tools and platforms are being leveraged and the measures of success that are in the works, marketers and their partners will walk away with actionable ideas and feel more confident that not only is mobile powerful as a stand-alone platform that will get them closer to their consumers, but that it can improve the effectiveness of their other marketing channels.
Speaking Engagement

Digital Dragons

Delegate

When

May 8, 2014 to May 9, 2014

Where

Krakow, Poland

Digital Dragons is Central and Eastern Europe's prime games industry conference addressed to representatives of the digital entertainment sector. Its main organiser is the Kraków Technology Park (KTP). In 2014, we would like to invite you to Stara Zajezdnia in Kraków, where the conference will be held on 8th-9th May.

Speaking Engagement

Pages

Cohesive Mobile App Marketing

Case studies

iOS 7 and iPhone 5s/5c Usage Tracker

Fiksu resource webinars

Fiksu Resource ebook