Speaking Engagements

eGR Mobile Power Summit

English
Speaking Engagement

Speaker:

Oliver Clark

EMEA Director of Sales
From zero to 1 million: The QuizUp growth story

Mobile Insider Summit

English
Speaking Engagement

Speaker:

Christian Galvin

Senior Director, US Sales

Weapons of Mass Distribution

English
Speaking Engagement

Speaker:

Micah Adler, PhD

President, CEO, Founder

Mobile Media Summit Chicago

English
Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
Mobile: The New Performance Enhancing Drug for Marketers

Moderator: Noah Elkin - Executive Editor, eMarketer
Jim Cridlin – Managing Director, Digital, Mindshare
Glenn Kiladis – VP, New Market & Media Solutions, Fiksu
Tan Tmangraksat - VP of Publisher Solutions, Airpush
Andy La Fond – Media Director, R/GA

Casual Connect

English
Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
Social Mobile App Marketing: A Look into Facebook & Twitter

For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients. 

Postback 2014

English
Speaking Engagement

Speaker:

Craig Palli

Chief Strategy Officer
Beyond big data: How to make smart decisions and more money

Moderator:
Michael Bayle, SVP, xAd

Panelists:
Craig Palli, CSO, Fisku
Brian Long, CEO, TapCommerce
Jason Morse, Head of Mobile, Criteo
Rahul Bafna, VP Product, Drawbridge

CEO/CMO Summit

English
Speaking Engagement

Speaker:

Micah Adler, PhD

President, CEO, Founder
The Future of Mobile: Data-Fueled, Programmatic, and Dominant

As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point. 

App Promotion Summit

English
Speaking Engagement

Speaker:

Benjamin Hansz

Regional Manager EMEA
How to go from good to great when marketing your App or Game on Facebook

For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebookare successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:

  • Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
  • Best practices for improving app marketing performance on Facebook.
  • Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.

Mobile Monday Singapore

English
Speaking Engagement

Speaker:

Rico Wyder

Asia Pacific Manager
GRAB them while you can! Customer APPquisition changes the Game

Panel Topics:

The hottest topic in town, how to aggressively acquire users in the app economy?

Acquisition, monetisation and other long words that are now being translated into acronyms: CPA, CPI & CPAI…

Is programmatic making life easier or more complex? Does anyone understand the ecosystem? Trading Desks, DSPs, SSPs, Exchanges and Affiliates?

When you say RTB, do you know what it actually means? Because every millisecond counts!

Games Industry Workshop

English
Speaking Engagement

Speaker:

Oliver Clark

EMEA Director of Sales
Marketing Surgery

Games Marketing for Indies: having secured funding and developed your game the challenge is getting your game discovered. The session includes advice on strategies from using social media to build a community to use of sophisticated user acquisition.

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