Speaking Engagements

M1 Summit

Speaking Engagement

Speaker:

Craig Palli

Chief Strategy Officer
Mobile Advertising/Programmatic

Featuring:

• Janae McDonough - Director Exchange, Twitter

• Ernie Cormier - Founder & CEO, Nexage

• Craig Palli - CSO, Fiksu

• Mike Baker - Founder & CEO, Dataxu

• Zain Jaffer - Founder & CEO, Vungle

• Bob Walczak - GM, Mobile & Video, Pubmatic

Moderated by Devindra Hardawar - VentureBeat

Casual Connect Singapore

Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
Learn First and Start Strong: Testing Your Mobile Game Without Sacrificing the Big Opening

With such fierce competition in the games category on mobile, having a strong start with your app launch is imperative. This presentation will go in detail about soft launching your game and other strategies seasoned game publishers use to test their apps to ensure market readiness. Learn the key metrics you should be monitoring during your soft launch, how to best track those metrics, and the scope of a soft launch campaign. We will also discuss the next steps to fully launching your game after you have tested and improved.

AppNation NYC Cross Platform Summit

Speaking Engagement

Speaker:

Steve Bagdasarian

Vice President of Business Development
How Apps Are Driving Strategic Consumer Engagement

Too often, marketers ask “Why do I need an app?” Or “Do I really need an app strategy?”.    This seems a bit shocking as fresh data and research from a variety of analytics and measurement firms show that consumers across all demographics are spending an increasing amount of time engaging their mobile devices and, particularly, mobile apps.  In fact, a recent Millward Brown study showed that American’s daily time spent on mobile devices now outpaces TV.  That’s a huge, fundamental shift and will have increasingly massive implications in regards to consumer engagement and marketing.

Despite these trends, brands may not fully understand or utilize the true strategic value of apps.

Apps are not just about content and conversion — Apps can drive brand preference and recall in this evolving, mobile-first world, and are a conduit to first-party data collection, data portability, customer segmentation and cross channel communication.   The lifecycle marketing strategy of tomorrow puts mobile and the consumer app economy at the center, as a mobile-first approach enables brands and marketers to begin to collect customer and prospect data that is fit for the market of tomorrow, not today.

Mobile Media Upfront 2014

Speaking Engagement

Speaker:

Spencer Scott

Senior Vice President, Sales
App Marketing Done Right

Mobile Gaming USA

Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
The Vicious Battleground: The Challenge of Game Discovery

Mobile Game User Acquisition is becoming a virtual war zone with the App Store, Google Play and other marketplaces proving to be a vicious battle ground where the strongest survive and reap billions of dollars in revenue and the weak stumble through a dreary download wasteland. User Acquisition is proving to be ultra-competitive with costs creeping higher and higher to acquire users that monetize and provide a solid LTV. Arming yourself with the right marketing technologies & platforms, analytics, social outlets and traffic sources is key to optimization and winning the UA battle.

LA Games Conference

Speaking Engagement

Speaker:

Nick Fidler

US Sales Director, Mobile Games
The Battle to Be Discovered and Acquire Users in Mobile Games

With so much competition in mobile games today, the App Store, Google Play and other mobile game marketplaces have become vicious battlegrounds where the winners reap huge monetary rewards and the losers often perish. With costs rising to acquire users that monetize and provide a solid LTV, it is crucial to have a winning strategy and partnerships for discovery and UA. This panel will discuss the marketing technologies, platforms, analytics, social outlets and traffic sources needed to succeed in the competitive mobile games landscape today. 

PANELISTS
Ben Chen, SVP, Global Developer Relations & Business Development, SponsorPay
Nicholas Fidler, US Director of Sales, Mobile Games, Fiksu
Fabien-Pierre Nicolas, General Manager, Mobile, Perfect World Entertainment
Moderator: Dan Chen, Managing Director, Siemer & Associates

Game Next Summit

Speaking Engagement

Speaker:

Rico Wyder

Asia Pacific Manager
The Vicious Battleground: The Challenge of Game Discovery

Mobile Game User Acquisition is becoming a virtual war zone with the App Store, Google Play and other marketplaces proving to be a vicious battle ground where the strongest survive and reap billions of dollars in revenue and the weak stumble through a dreary download wasteland. User Acquisition is proving to be ultra-competitive with costs creeping higher and higher to acquire users that monetize and provide a solid LTV. Arming yourself with the right marketing technologies & platforms, analytics, social outlets and traffic sources is key to optimization and winning the UA battle.

AppCampus

Speaking Engagement

Speaker:

Vesa Tormanen

Director of Engineering
Presentation on User Acquisition to AppCademy Group

Mobile Travel & Tourism Summit

Speaking Engagement

Speaker:

Oliver Clark

EMEA Director of Sales

Mobile Media Summit - Cars & Stars

Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
20 Minutes of Fame: App Marketing Made Easy

With more than a million apps each in Google Play and the App Store, how do you make sure your effort gets noticed? This panel will tell you what it takes to make a splash and stand out in the crowded app marketplace.

Moderator: Glenn Kiladis – VP GM, Fiksu
Stephanie Chi – Supervisor, Mobile Strategy, Horizon Media
Raymond Green – VP Media Director, DigitasLBi

Pages

Cohesive Mobile App Marketing

Case studies

iOS 7 and iPhone 5s/5c Usage Tracker

Fiksu resource webinars

Fiksu Resource ebook