Speaking Engagements

Financial Times Future of Marketing Summit

English
Speaking Engagement

Speaker:

Craig Palli

Chief Strategy Officer
Panel: From Big Data to Smart Data

Big data is now a key part of the marketing mix. Big data alone, however, does not provide enough insight to draw rich results. Personalizing and contextualizing this data for the next level of customer targeting, enables the marketer to form a closer relationship to the consumer by applying strategy and creative processes to harness this data taking us from big to smart.

FutureM

English
Speaking Engagement

Speaker:

Spencer Scott

Chief Revenue Officer

Mobile Marketing Summit: Holiday Focus 2014

English
Speaking Engagement

Speaker:

Kathy Pattison

VP of Marketing
Holiday Mobile Marketing Strategies for Apps

With millions of smartphones and tablets given as gifts, the holiday season brings a mega opportunity for app marketers to get in front of eager new users. But that opportunity is so huge and certainly no secret, so December competition across mobile marketing channels is by far the most intense of the year. This session will share data and suggestions for mobile marketing that will arm marketers for the holiday rush, including:

• Changing historical trends for app marketing costs and user downloads

• Strategies to get the most out of the holiday season

• Most important metrics to focus on 

• Most critical channels and how to get the most out of them

DMW Games

English
Speaking Engagement

Speaker:

Nick Fidler

US Sales Director, Mobile Games
DISTRIBUTION PANEL: The Battle to Be Discovered and Acquire Users in Mobile Games

With so much competition in mobile games today, the App Store, Google Play and other mobile game marketplaces have become vicious battlegrounds where the winners reap huge monetary rewards and the losers often perish. With costs rising to acquire users that monetize and provide a solid LTV, it is crucial to have a winning strategy and partnerships for discovery and UA. This panel will discuss the marketing technologies, platforms, analytics, social outlets and traffic sources needed to succeed in the competitive mobile games landscape today.

eGR Mobile Power Summit

English
Speaking Engagement

Speaker:

Oliver Clark

EMEA Director of Sales
From zero to 1 million: The QuizUp growth story

Mobile Insider Summit

English
Speaking Engagement

Speaker:

Christian Galvin

Senior Director, US Sales

Weapons of Mass Distribution

English
Speaking Engagement

Speaker:

Micah Adler, PhD

President, CEO, Founder

Mobile Media Summit Chicago

English
Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
Mobile: The New Performance Enhancing Drug for Marketers

Moderator: Noah Elkin - Executive Editor, eMarketer
Jim Cridlin – Managing Director, Digital, Mindshare
Glenn Kiladis – VP, New Market & Media Solutions, Fiksu
Tan Tmangraksat - VP of Publisher Solutions, Airpush
Andy La Fond – Media Director, R/GA

Casual Connect

English
Speaking Engagement

Speaker:

Glenn Kiladis

VP, New Market & Media Solutions Games Evangelist
Social Mobile App Marketing: A Look into Facebook & Twitter

For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients. 

Postback 2014

English
Speaking Engagement

Speaker:

Craig Palli

Chief Strategy Officer
Beyond big data: How to make smart decisions and more money

Moderator:
Michael Bayle, SVP, xAd

Panelists:
Craig Palli, CSO, Fisku
Brian Long, CEO, TapCommerce
Jason Morse, Head of Mobile, Criteo
Rahul Bafna, VP Product, Drawbridge

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