With so much competition in mobile games today, the App Store, Google Play and other mobile game marketplaces have become vicious battlegrounds where the winners reap huge monetary rewards and the losers often perish. With costs rising to acquire users that monetize and provide a solid LTV, it is crucial to have a winning strategy and partnerships for discovery and UA. This panel will discuss the marketing technologies, platforms, analytics, social outlets and traffic sources needed to succeed in the competitive mobile games landscape today.
Ben Chen, SVP, Global Developer Relations & Business Development, SponsorPay
Nicholas Fidler, US Director of Sales, Mobile Games, Fiksu
Fabien-Pierre Nicolas, General Manager, Mobile, Perfect World Entertainment
Moderator: Dan Chen, Managing Director, Siemer & Associates