The hottest topic in town, how to aggressively acquire users in the app economy?
Acquisition, monetisation and other long words that are now being translated into acronyms: CPA, CPI & CPAI…
Is programmatic making life easier or more complex? Does anyone understand the ecosystem? Trading Desks, DSPs, SSPs, Exchanges and Affiliates?
When you say RTB, do you know what it actually means? Because every millisecond counts!