The Travel & Tourism sector has been one of the most enthusiastic adopters of mobile technology. We see airlines issuing mobile boarding passes; using mobile messaging as a CRM tool to keep passengers informed about delays and cancellations; giving iPads to in-flight staff to enable them to conduct appraisals 35,000 ft. off the ground; and of course creating easy-to-use apps to enable passengers to book flights on the go.
We see train and bus operators deploying mobile ticketing solutions to improve efficiency for them, and the ticket-buying experience for their customers. Tourist destinations producing mobile City Guides, often deploying Augmented Reality to help travellers find their way around a strange city. And travel agents producing companion apps to help their customers plan their holiday before they leave, and make the most of it when they arrive at their destination.
Add to that the plethora of hotel- and tax-booking apps, underground maps and bus and train timetable services, and it’s clear that the Travel & Tourism sector is ahead of the game when it comes to mobile marketing. But mobile is a journey, not a destination, so at the Mobile Travel & Tourism Summit, we will be exploring what should be next on your agenda, whatever you have done, or not done, so far, in the mobile channel.
You will hear from travel operators, sharing their experiences of what they have done to date – what worked, what didn’t, lessons learned and future plans. You will also hear from experts in all aspects of mobile marketing, who can help you turn your ideas into reality. You will also have the opportunity to book one-on-one meetings with those industry experts who look most likely to be able to meet your needs. And if you’re a travel and tourism brand, there’s no charge to attend.*
We guarantee you’ll come away from the event bursting with ideas and ready to take the next step on your own mobile journey.